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AAWP comparison tables are a true conversion booster that you can use to take your Amazon affiliate revenue to a whole new level. In this post, you will learn about what makes a good comparison table and how to create one with the AAWP Table Builder.
AAWP Comparison Tables – What Are the Advantages?
Comparison Tables Can Be Found Everywhere
Comparison tables have become a popular feature on various websites. They are very common, particularly on comparison portals that deal with several product groups. And they are also used on blogs and niche sites.
Regardless of where you use the Amazon Affiliate Program to monetize your content, a comparison table can be implemented in almost any niche.
For many affiliates, a comparison table may sound like a lot of work. And it is! But creating a comparison table can even be done in a short amount of time. For this, you just need an Amazon WordPress Plugin, such as AAWP, which includes a comparison table function.
Create AAWP Comparison Tables: Fast & Simple
There are several ways to create comparison tables in WordPress. For this, some HTML knowledge is usually needed, and the basic framework of a table is in place. However, if you have certain requirements regarding the design of your table and its readability on mobile devices, then a little more work with CSS is usually required. And that can take quite some time and effort, depending on the requirement.
Additionally, with ordinary tables you still have the problem that the data in them is static and may become outdated over time. Then you will have to manually update each table so that the information in your comparison tables remains correct and up-to-date. Depending on the number and size of the tables, this can also be very time-consuming.
In contrast, it is much easier, faster and more flexible to use the comparison tables from AAWP. In the next section, you will now learn more about their advantages and how you can easily create these tables yourself.
Increase Affiliate Revenue With Comparison Tables
We frequently come across the question: How can you increase your Amazon Affiliate Revenue? Our reply: With AAWP comparison tables!
Of course, there are many other ways to increase conversions and revenue. However, in our opinion, comparison tables are one of the best options!
One major advantage of a comparison table is that your visitors can compare several Amazon products at a glance. This way, you offer absolute added value and make it easier for visitors to make a purchase decision.
The better you optimize your comparison table, the more clicks you will get on your affiliate links and, ultimately, more conversions and revenue.
10 Tips for Creating a Good Comparison Table
The important thing with a good comparison table is that it ensures a good click-through rate and the right amount of information – not too much information and not too little. Strictly speaking, it should follow a certain scheme and contain specific features.
Let's look at what makes a good comparison chart:
1. Clear Simplicity
To keep it simple, the comparison table should not contain more than 3-5 products. Otherwise, this will just make it harder for your visitors to make a purchase decision. This may have a reverse effect in that they do not click on your affiliate links and leave your site.
2. Important Product Details
The comparison table should not contain too many details. After all, if you provide too much information, your visitors may not be interested in reading everything. Therefore, only list the most important product details.
3. Product Images
Pictures say more than a thousand words. For this reason, the table should include one image of each product. The product images should best be linked to your Amazon affiliate tracking ID and lead to the product on Amazon when clicked.
4. Link Target in New Tab
The affiliate links in the table should be defined so that the target (Amazon product page) is always opened in a new tab. The logic behind this is that the valued visitor stays on your site and does not lose your page.
5. Color Marking
To make the purchase decision even easier for your visitors, you can color-code two columns. With, for example, blue and green. Blue is your “best seller” recommendation and green is your “price tip” recommendation.
6. Affiliate Links
In order for your comparison table to achieve the highest possible click-through rate (CTR), you should include several affiliate links per column. For example, link the product image, product name and price and add a buy button at the end of the column.
7. Product Report
If you want to provide the best value for your visitors, you can also link to your own product reviews in the comparison table. It is best to add a detail button at the end of each column and name it e.g. “Product Report”.
Your comparison table should also be mobile-friendly for smartphones or tablets. This is especially important, as Google has been receiving more search queries on cell phones than via desktops for quite some time. Therefore, designing a mobile-friendly table is an absolute must.
9. Yes/No Icons
To visually enhance your comparison table, you should use yes/no icons. To do so, take a close look at the product data and select the data for which you can ask a yes/no question.
10. Price Update
Amazon products should display a disclaimer for the accuracy of the displayed prices, if possible. You should ensure that the date for product prices is clear to the visitors.
You can solve this by creating a table row called “Last update” where you enter the date of the price update. Alternatively, you can also add a sentence below the comparison table such as “Pricing as of [DATE]” or “Last updated prices on [DATE]”.
If you use the AAWP plugin, you do not have to update the prices manually. The plugin allows you to comfortably use the field shortcode “Last update” which automatically displays the time and date of the last update.
The 3 Main Advantages of AAWP Comparison Tables
1. Time Saving
The AAWP Table Builder will save you a lot of time. It allows you to create an attractive, optimized AAWP comparison table in just a few minutes.
2. More Revenue
Using AAWP comparison tables is by far one of the best Amazon Affiliate strategies to gain significantly more conversions and revenue.
3. Amazon Compliant
The product data that the AAWP plugin outputs comes directly from the Amazon Product Advertising API. So the data is always up-to-date and Amazon compliant.
Other benefits you get when you use AAWP comparison tables are listed below:
- No programming required
You will not need to program anything yourself. AAWP comparison tables are created with mouse clicks, and you can design them the way you want using the Table Builder. Copy the finished result as a shortcode to the desired location on your website.
- More affiliate link clicks
You can use the Table Builder to automatically link each table row to your Amazon tracking ID. Linking details such as the image, manufacturer name, rating and price directly to Amazon will increase your affiliate link clicks.
- Better buying experience
AAWP comparison tables can improve the buying experience for your visitors. Because the tables offer enormous added value and facilitate the purchase decision. Your visitors will thank you by clicking on your affiliate links and shopping at Amazon.
- Superiority over competitors
Some blogs and niche sites do not use comparison tables at all or use very simple tables with little optimization. If you are the one or the only one in your niche using a comparison table, you will stand out from your competitors and have a massive advantage.
- User-friendly display for phones
AAWP comparison tables look great on any screen! The tables are mobile responsive and automatically adapt to any device (desktop, tablet, smartphone) screen size.
AAWP Comparison Tables – Properties & Creation
An example of a comparison table created with the AAWP Table Builder is pictured below. If you are on a desktop, you can resize your browser window and view the responsive design of the table. If you are using a cell phone, you will already see the display for phones.
Last update on 2023-02-07 // Source: Amazon Affiliates
The AAWP Table Builder
The AAWP Table Builder is a premium feature and included in all four AAWP versions. We will show you the features of the Table Builder and how to create a comparison table with it in the following.
The Different Content Types
The Table Builder includes several content types that you can use to design your comparison table. Strictly speaking, you have to define one type per table row. The value of the respective type is automatically transferred to all products.
The following content types are currently available for selection in the Table Builder:
- Product image
- Selling price
- Prime status (logo)
- Star rating
- Number of ratings
- Buy button
- Own button
- Own text
- Own HTML
Global settings for tables
The general settings for a comparison table can be found in the table dialog when you create a new table. More about that in a moment. However, there is also a global setting that allows you to change the table design, such as the row label and color.
The global setting for tables can be found in the left navigation bar under “AAWP” > “Settings” > Tab “Function” > “Comparison tables”:
How to Create a Comparison Table
We will now show you how you can create a comparison table with the Table Builder in a few minutes and embed it on your own WordPress blog.
Note: To create an AAWP comparison table, you need to add at least two Amazon products in the Table Builder. For this, you need the ASIN of the respective product. Alternatively, you can also add products via the product search.
Step 1: Navigate to the Table Builder
Click on the menu item “AAWP” in the left WordPress navigation bar and then on the sub-item “Tables”:
Step 2: Add New Table
On the comparison table page, click “Add New” at the top to add a new table:
Then the table dialog will appear where you can create your comparison table:
Section A: Assign a Title
As you can see in the picture above, you need to assign a title under section A. This name is for internal purposes only and will later be displayed on the comparison table page. However, we recommend that you use the name of your comparison product as the title.
For example, if you want to compare smartphones, you can name your table “Smartphone Comparison”. In any case, you should always use a meaningful title so that you can quickly find your way around several comparison tables later and keep track of everything.
Section B: Add Rows
To add a new table row, click the “Add new row” button in the lower left corner:
Here are the completed rows for the comparison table example from above:
As you can see in the row layout above, some icons are used here. You can use this to enter various settings, which we will explain briefly:
- Use this icon to drag and drop the row to another location.
- If you click on the green button, the row will be disabled.
- The brush highlights a row in color.
- This will link the row to your affiliate ID and display it as a link.
- This icon deletes the row.
Section C: Add Products
After you have configured your rows, you can add your products either by product search or by ASIN.
Add products via ASIN
To add a product via ASIN, enter the number in the text field at the bottom left and click the button “Add product by ASIN”:
Add Products via Product Search
First, enter the product name in the search field and click the “Search products” button. The search result is then displayed in a list. To accept one or more products, select them with your mouse and click the “Confirm selection” button:
Step 3: Embed Table in Blog
Once your table is ready, you can embed it on your blog using the generated shortcode. You can find this in the table design view in the upper right corner and on the comparison table page:
Simply highlight the AAWP comparison table shortcode with your mouse and copy it to the clipboard. After that, all you have to do is publish the comparison table and paste the shortcode to the desired location on your blog.
The Table Builder in Action
AAWP comparison tables can be very rewarding and increase affiliate revenue. The operation of Table Builder is very user-friendly, so even beginners should not have any difficulties with it.
It's really fun to work with the tables function! Mainly because it saves a lot of time and you can freely design the tables according to your needs.
Have you ever created a table yourself using the AAWP Table Builder? No? Then try it out right now and link us to your page with the table in the comments. We are curious!