--- title: "24 Affiliate Marketing Statistics You Need To Know" url: https://getaawp.com/blog/affiliate-marketing-statistics-you-need-to-know/ date: 2024-01-15 modified: 2024-01-15 author: "Mirko M" description: "Affiliate marketing is a fantastic way to make money on the side. However, as you’ll find out, it can also be one of the best ways to help you generate..." categories: - "Affiliate Marketing" - "Statistics" image: https://getaawp.com/wp-content/uploads/thumb-24_Affiliate_Marketing_Statistics_You_Need_To_Know.png word_count: 1573 --- # 24 Affiliate Marketing Statistics You Need To Know Affiliate marketing is a fantastic way to make money on the side. However, as you’ll find out, it can also be one of the best ways to help you [**generate a passive income of almost $10,000 per month.**](https://www.authorityhacker.com/affiliate-marketing-survey/#:~:text=We%20asked%20everyone%20how%20much,9.45x%20more%20than%20beginners.) ***Still not sure whether it’s worth it?*** That’s what we are going to help you with in this post. We’ll be looking at **24 affiliate marketing statistics** from the last twelve months. This will help you make better predictions about the next year, to maximize the impact of your affiliate marketing business. *Let’s jump in!* ## Market Size and Growth [Affiliate marketing is **estimated to be worth $17 billion**](https://trends.google.com/trends/explore?date=2015-01-01%202023-07-31&q=affiliate%20marketing) – and it’s constantly on the rise. If you ever wondered whether affiliate marketing is profitable, this is the proof. Plus, affiliate marketing alone is [**responsible for 16% of all internet orders.**](https://www.postaffiliatepro.com/blog/top-affiliate-marketing-statistics/#:~:text=Affiliate%20marketing%20success%20stats%20indicate,on%20products%20they%20choose%20themselves.) But that’s not as fascinating as **the projections about the future…** Forecasts predict substantial growth, projecting [the industry to **reach $40 billion by 2031**](https://phonexa.com/blog/free-traffic-sources/) – so affiliate marketing will more than double its size in the next 8 years! *Not to mention the need for affiliate marketing from brands.* Companies, especially the Fortune 500 companies, [**derive 5% to 25% of their overall online sales from affiliate marketing.**](https://www.authorityhacker.com/affiliate-marketing-statistics/#:~:text=Affiliate%20marketing%20is%20responsible%20for,online%20sales%20from%20affiliate%20marketing.) Affiliate marketing is not going anywhere – it’s skyrocketing. *Now is the best time to get into it!* ## Revenue and Earnings If you’re looking for affiliate marketing as a side job, you should get excited. [The average full-time affiliate marketer **earns an impressive $8,038 per month**](https://www.authorityhacker.com/affiliate-marketing-survey/#:~:text=We%20asked%20everyone%20how%20much,9.45x%20more%20than%20beginners.), showcasing the earning potential within the industry.  This means that** **it can** easily turn from the ‘money on the side’ into a full-time income…** *…without doing 8 or 12-hour shifts at work!*  ![](https://getaawp.com/wp-content/uploads/image10-2-951x630.png) Source: [Authority Hacker](https://www.authorityhacker.com/affiliate-marketing-survey/) It may be a bit tougher in the beginning, but once you get the hang of affiliate marketing, you can see amazing results. That’s right, Affiliate marketers with [**three or more years of experience earn approximately 9.45 times more**](https://www.authorityhacker.com/affiliate-marketing-statistics/#:~:text=Affiliate%20Marketing%20Revenue%20%26%20Earning%20Potential&text=learn%20the%20ropes.-,The%20average%20affiliate%20marketer%20earns%20%248%2C038%20per%20month.,as%20an%20extra%20monetization%20channel.) than beginners.  That’s why it’s vital to sharpen your skills and don’t get discouraged in a few weeks. In fact, beginners (less than 3 years of experience) [**who take affiliate marketing courses earn 57.7% more**](https://www.authorityhacker.com/affiliate-marketing-statistics/#:~:text=66%25%20of%20affiliate%20marketers%20earning,sources%2021.56%25%20more%20than%20average.) than those who don't. Plus, 66% of affiliate marketers [earning $10k+ a month take affiliate marketing courses](https://www.authorityhacker.com/affiliate-marketing-statistics/#:~:text=66%25%20of%20affiliate%20marketers%20earning,sources%2021.56%25%20more%20than%20average.). Of course, the earning potential depends on the niche you choose, too. Here are **a few **[**niches with the highest monthly earning potential**](https://www.authorityhacker.com/best-niches-affiliate-marketing/)**.** - Education/E-Learning: $15,551 - Travel: $13,847 - Beauty/Skincare: $12,475 - Finance: $9,296 - Technology: $7,418 - Digital Marketing: $7,217 But, it all depends on your experience and passion. We’ve created an **in-depth guide about **[**making money by blogging**](https://getaawp.com/blog/make-money-from-an-amazon-affiliate-website/) which will let you choose the best niche for you. Plus, we’re also **sharing useful tips for making more money** **with your online business.** ## Traffic Sources and Platforms Not sure what is the best way to generate affiliate marketing leads? Well, it turns out that [**over 78.3% of affiliate marketers**](https://www.authorityhacker.com/affiliate-marketing-survey/)** primarily rely on search engine optimization (SEO)** as their main traffic source. ![](https://getaawp.com/wp-content/uploads/image11-2.png) Source: [LinkedIn](https://www.linkedin.com/pulse/roi-seo-how-investing-search-engine-optimization-your-demeterio/) Of course, this doesn’t mean you should neglect other ways of generating traffic. In fact, more than **88% of **[**consumers have been inspired to make purchases by influencers**](https://www.iab.com/wp-content/uploads/2019/03/Rakuten-2019-Influencer-Marketing-Report-Rakuten-Marketing.pdf) – always a good idea to run influencer marketing campaigns on social media. Not sure **which social media platform to choose**? Here’s an indication of how social media platforms rank amongst affiliate marketers: ![](https://getaawp.com/wp-content/uploads/image4-3-892x630.png) Source: [Supermetrics](https://supermetrics.com/blog/social-media-affiliate-marketing) These are [the most used social media platforms by affiliate marketers.](https://www.authorityhacker.com/social-media-affiliate-marketing/) Also, around [**79.3% of affiliate marketers have embraced AI-driven content**](https://www.authorityhacker.com/affiliate-marketing-statistics/). We’re not big fans of that, since rumors say Google will punish this type of content. This is because most AI-generated content is low-quality and **doesn't follow E-E-A-T.** ![](https://getaawp.com/wp-content/uploads/image1-1.png) Source: [Portent](https://www.portent.com/blog/seo/what-is-googles-e-a-t-why-is-it-important-for-seo.htm) If you’re looking for long-term results, we recommend using **AI as a helping hand** – assisting with **research **and **outlines**, *but not writing itself*. It’s as simple as asking AI to come up with compelling content ideas. ![](https://getaawp.com/wp-content/uploads/image7-1-733x630.png) Then you can ask it to **create outlines for the ideas** it has come up with earlier. ![](https://getaawp.com/wp-content/uploads/image2-1-655x630.png) Plus, you can **use AI for creating examples for your content.** This can make your article more actionable and relatable for readers – which can boost their time on page and engagement. ![](https://getaawp.com/wp-content/uploads/image3-1-588x630.png) Don’t forget to **optimize your website for mobile traffic**, too! [**Around 50% of all affiliate-related traffic comes from mobile devices**](https://5minutesseo.com/affiliate-marketing/affiliate-marketing-statistics/#:~:text=The%20current%20affiliate%20marketing%20industry,gaining%20customers%20from%20social%20media.) – and if your website isn’t optimized for mobile, you won’t rank high and will most likely put off potential customers. *Keep that in mind!* ## Networks and Programs To start your affiliate marketing journey, you’ll need the **right affiliate marketing program.** The most popular one, and our favorite choice, is **Amazon Associates **– which is [used by 58.5% of affiliate marketers](https://www.authorityhacker.com/amazon-affiliate-program-review/). ![](https://getaawp.com/wp-content/uploads/image12-2-1200x421.png) The main reasons for its popularity is because of its reputation for **reliability**, and the fact that it [**offers over 12 million products**](https://www.bigcommerce.com/blog/amazon-statistics/#:~:text=Amazon%20sells%20more%20than%2012%20million%20products.,-%E2%80%9COur%20vision%20is&text=If%20you%20expand%20this%20to,also%20quite%20daunting%20for%20sellers.)**.** Amazon Associates packs a huge arsenal of useful features. Here are some of our favorite things about Amazon’s affiliate program. - **Easy linking**. You’ll get access to the SiteStrip tool, which is a banner at the top of every product page that will give you linking options for that product, including text and image links. - **Resource center**. Amazon offers a large resource center with tutorials and tips to help you succeed as an Amazon Associate. It’s very easy to follow. - **Banners. **Create banners to advertise product categories or promote a special event or sale, such as Mother’s Day. It’s worth mentioning that although the **Amazon Affiliate cookie only lasts for 24 hours** after a website visitor clicks on the affiliate link, (lower than many other schemes), the real power comes from the fact that the cookie is **not specific to any one product**. This means that if a visitor clicks on your affiliate link, and then goes on to buy 10 other products at some point in the next 24 hours,** you’ll get a commission on every one of those 10 products** – *even if they didn’t buy the one you were promoting!* However, despite how good Amazon is, if you’re more experienced, and rely solely on Amazon, you’re missing out. High-earning affiliate marketers ($10k+/month) use [**an average of 3.03 affiliate networks**](https://www.authorityhacker.com/affiliate-marketing-statistics/#:~:text=High%2Dearning%20affiliate%20marketers%20(%24,use%20the%20CJ%20affiliate%20network.)** **(other popular affiliate networks used include Clickbank, ShareaSale, and CJ Affiliate). *Looking for the highest commissions?* You’ll get them with SaaS (Software as a Service) products – offering [**affiliate commissions ranging from 20% to 70%,**](https://optinmonster.com/affiliate-marketing-statistics/) which is huge compared to the 5% - 25% average. Check these resources to find [**the best SaaS affiliate programs**](https://affilimate.com/blog/saas-affiliate-programs/) to promote. ## Challenges and Concerns If you’re an affiliate marketer, you’ve surely experienced some challenges along the way. *But you’re not alone!* Every affiliate marketer struggles at some point. The biggest [challenge for 45.3% of affiliate marketers is **getting traffic**](https://www.authorityhacker.com/affiliate-marketing-survey/#:~:text=If%20you%27re%20having%20traffic,you%27re%20probably%20losing%20money.)**.** ![](https://getaawp.com/wp-content/uploads/image6-2-958x630.png) Source: [Authority Hackers](https://www.authorityhacker.com/affiliate-marketing-survey/) Plus, 63% of marketers express [**concern about affiliate marketing fraud**](https://www.authorityhacker.com/affiliate-marketing-statistics/)**.** That’s why we always **recommend using only reputable affiliate marketing networks** such as Amazon, CJ Affiliates, or Awin. ## Consumer Behavior Most people do research before making a purchase, with [**74% of U.S. internet consumers visiting numerous affiliate websites**](https://www.authorityhacker.com/affiliate-marketing-statistics/) before making their final purchase. While blog posts are huge in generating traffic, we also recommend considering the benefits of having a blog post form the basis of a **long-form video**. These long-form videos can also form the basis for **short-form videos** across social media. If you can feature an influencer in these videos, it’s even better. This is because [**64% of consumers prefer videos**](https://www.iab.com/wp-content/uploads/2019/03/Rakuten-2019-Influencer-Marketing-Report-Rakuten-Marketing.pdf) when interacting with **influencer **content. ![](https://getaawp.com/wp-content/uploads/image5-2.png) Source: [Truelist](https://truelist.co/blog/influencer-marketing-statistics/) If you’re into time-sensitive offers and ticking timers, we got bad news for you. 75.5% of affiliate marketers find that [**time-sensitive promotions have little to no impact**](https://www.authorityhacker.com/affiliate-marketing-statistics/)**.** What we recommend instead is **showing customer stories and reviews.** ![](https://getaawp.com/wp-content/uploads/image8-2.png) [**9 in 10 consumers make buying decisions based on reviews.**](https://www.powerreviews.com/research/power-of-reviews-2023/#:~:text=74%25%20of%20consumers%20say%20that,when%20making%20a%20purchase%20decision.) Always add testimonials and proof to your offers – it will do wonders for your revenue. ## Conclusion – Affiliate Marketing Is On The Rise **Affiliate marketing is extremely profitable** with great predictions for the future – we highly recommend you give it a try if you haven’t already. To learn more about affiliate marketing, **check these resources.** - [From Hobby to Hustle: How to Turn a Blog Into a Thriving Business](https://getaawp.com/blog/how-to-turn-a-blog-into-a-business/) - [How To Write A Good Product Review That Sells](https://getaawp.com/blog/how-to-write-product-review/) - [How To Create Affiliate Links From Amazon — Ultimate Guide](https://getaawp.com/blog/how-to-create-affiliate-links-from-amazon/) Looking for a way to generate more revenue and maximize profits? **That’s precisely what AAWP can help you with!** **AAWP is our WP plugin designed specifically to help Amazon affiliates** make the most of their affiliate journey – and maximize commissions. We offer a ton of handy tools and features that will help you customize your affiliate ads for the best results. ![](https://getaawp.com/wp-content/uploads/image9-1.png) These features will allow you to not only get the attention of potential customers, but also separate you from other affiliate marketers. **Whether you’re looking to get started with a new affiliate marketing business next year, or scale up your existing business, one thing is certain - the AAWP plugin will help you achieve more success.** Despite affiliate marketing growing at a dramatic rate, with vast turnovers predicted for the coming years, standing out is becoming an ever greater challenge - and a vital necessity for success. *With its unique features, huge amount of control, dynamic content, and visually appealing and eye-catching ads, AAWP will give you the edge of your competitors, and turn more visits into click-throughs.* [**Get started with AAWP today**](https://getaawp.com/) and make sure your statistics make for great reading this time next year!