---
title: Fields (Single product data)
description: "The so called Fields allow you to display single product data e.g. title, description or price via shortcode or inside your PHP templates. ### What do I need? ASIN or ISBN (books), see [How-To: Find out article numbers](https://getaawp.com/docs/article/find-article-numbers/) ### Shortcode examples **Displaying…"
url: "https://getaawp.com/docs/article/fields-single-product-data/"
updated: "2016-04-11"
category: Functions
---

# Fields (Single product data)

The so called Fields allow you to display single product data e.g. title, description or price via shortcode or inside your PHP templates.

### What do I need?

ASIN or ISBN (books), see [How-To: Find out article numbers](https://getaawp.com/docs/article/find-article-numbers/)

### Shortcode examples

**Displaying the product title**

```
[amazon fields="ASIN" value="title"]
```

**Displaying the product thumbnail**

```
[amazon fields="ASIN" value="thumb"]
```

**Displaying the product price**

```
[amazon fields="ASIN" value="price"]
```

**Displaying the "buy now" button**

```
[amazon fields="ASIN" value="button"]
```

 An overview of all available values can be found [at the bottom of this article](#fields-overview-table).

The shortcodes above can be extended by adding further "attributes". We prepared an [overview of all shortcodes and adjustments](https://getaawp.com/docs/article/shortcodes/) for the Amazon Affiliate WordPress plugin.

---

### Using PHP functions inside templates

**Display value**
`echo aawp_get_field_value('ASIN', 'price');`

**Store value in a variable**
`$value = aawp_get_field_value('ASIN', 'price');`

**Passing more attributes**
`$value = aawp_get_field_value('ASIN', 'price', array( 'button_detail' => '/test/product-name/' ) );`

---

### Overview of all available values

### IDs

| Parameter | Description |
| --- | --- |
| **asin** | ASIN of the product |
| **ean** | EAN of the product (only if available) |
| **isbn** | ISBN of the product (only if available) |

### Content

| Parameter | Description |
| --- | --- |
| **title** | Title of the product |
| **url** | URL to the product detail page |
| **link** | Link to the product detail page (HTML) |
| **image** | URL to the product image |
| **image_count** | Amount of available product images |
| **thumb** | Thumbnail (HTML, incl. link) of the product |
| **description** | Product description (HTML, unordered list) |

### Star-/Ratings

| Parameter | Description |
| --- | --- |
| **rating** | Rating as a number (e.g. 1.5, 3 or 5.2) |
| **star_rating** | Star-rating (HTML) |
| **reviews** | Amount of collected reviews |

### Pricing

| Parameter | Description |
| --- | --- |
| **price** | Advertised price (formatted incl. currency) |
| **list_price** | List price (formatted incl. currency) |
| **amount_saved** | Current savings (formatted incl. currency) |
| **percentage_saved** | Current savings in percentage (only the number) |

### Other

| Parameter | Description |
| --- | --- |
| **button** | Buy button (HTML, incl. link) |
| **button_detail** | Detail button (HTML, incl. link) |
| **prime** | Amazon Prime logo (only if prime is available) |
| **premium** | Amazon Prime logo (only if prime is available) |
| **last_update** | Date of last product update |