The 10 Best Selling Products on Amazon in 2024
If you’re an affiliate marketer looking for the best-selling products on Amazon to make 2024 the year your business skyrockets, then you’re not alone. In 2022, the affiliate marketing industry grew an astonishing 10%, reaching $8.2 billion.
Last year, in 2023, it almost doubled, reaching $15. billion, and in 2024 it’s expected to rise again, to a staggering $21.1 billion.
With Amazon holding 47.3% of the market share within affiliate marketing, it’s the obvious choice for anyone looking to make a tidy income. But unless you have 20:20 foresight, it can be a challenge knowing what is likely to sell well, and what might not.
But it’s not even quite as easy as that.
Because knowing what will (or already does) sell well is only a third of the story.
You also need to know what the competition is, and what the profit margin is. After all, if a product sells well, but thousands of established and successful affiliate marketers are already selling that product, unless you have huge amounts of traffic or a great presence on social media, you’re going to struggle.
Similarly, even if you feel there isn’t too much competition, and that you can shift products easily, if the profit margin is too low, then is it really worth your time?
The golden triangle of affiliate marketing success is:
- High demand
- Low competition
- High profit margin
If you can find products that tick all three of those boxes, then you’re on route for affiliate marketing success!
But one of the best ways of quickly identifying products that could well be profitable for you is to look closely at the best-selling products right now.
By identifying the best-selling products on Amazon today, in 2024, you can not only use this information to consider whether your online presence is strong enough to take a slice of that specific pie, or whether the information is helpful in directing you to similar products that may not have as much competition.
For example, the #1 top-selling product in Amazon’s ‘Toys & Games’ category as of the time of writing is a LEGO Roses Building Kit.
Despite being in a category many would assume is aimed at children, the main selling point of this product is that it is a Valentine’s gift, so something adults may give to each other. Looking at similar products of this nature reveals a different branded plastic brick-building kit that’s currently selling far fewer items because there’s much less competition, but has a 2% higher profit margin!
So by identifying the best-selling products on Amazon across either a range of niches, or within those niche categories you’re focusing on, you can either barge your way in to grab a slice of the action, or use the knowledge to your advantage to look at opportunities missed or overlooked by others.
So how did I identify the best-selling product in the Toys and Games category, how did I identify the profit margin and sales of that product, and how did I identify the missed opportunities that could be a profitable alternative?
Identifying the current bestsellers on Amazon is actually fairly easy. Amazon provides this information quite happily – simply go to https://www.amazon.com/gp/bestsellers/?ref_=nav_cs_bestsellers.
This will take you to a page showing you all of the products selling in the highest volumes right now. As you can see in the screenshot below, the top-selling product is currently the LEGO Roses kit.
On the left-hand side of this page you will find a category list, so you can simply explore any category that fits your personal affiliate marketing niche. For example, here is what currently selling in the highest numbers within the Camera & Photo Products category:
So with just a click or two, you can clearly understand which products sell well. Using this data alone, you may very well be able to identify trends and patterns that can help you decide on products or categories you could focus on.
If you simply want to ensure that your affiliate marketing adverts, pages, or posts are as relevant and appealing as possible for your visitors or followers, throwing in some of the bestselling products on Amazon within that category is a clear win. After all, they’re bestselling for a reason – people like the product, and so there’s a high probability that so will your own visitors.
But what about identifying the profit margins and missed opportunities?
This relies on using a Google Chrome extension called AMZ Scout Pro. Once you install the plugin, and then navigate to the product listing page of whichever product in the best sellers list you’re looking at, you’ll be able to see a lot of data about the product, and about similar products. For example, after seeing the LEGO Roses Building Kit in the top spot, here is what AMZ Scout Pro shows:
You can see that, over the past 2 years, this product has sold 44,326 times, earning a revenue of $661, 690, just on that one product alone. The net margin is showing 57%, and the rank, naturally, shows ‘1’.
But just looking through this list, or using the headings at the top to sort any column, you can see that the second item on the list shown above is a similar product, although not made by LEGO. Its rank is 635, with only 5,063 sales over the past two years, but the net profit margin is 59%.
So this gives you a choice – muscle in on the top-selling product, or use this knowledge to find a product with less competition, higher profit margins, or both, and start promoting it through your social media channels.
So let’s have a quick look at the 10 best-selling products in Amazon at the start of 2024, to help us spot opportunities or niche markets that could help set the best direction for affiliate marketing this year.
#1 Toys & Games
LEGO Roses Building Kit
- Estimated Sales: 44,326
- Estimated Revenue: $661,690
- Net Margin: 57%
#2 Kitchen & Dining
Stanley Quencher Insulated Tumbler
- Estimated Sales: 7,752
- Estimated Revenue: $716,569
- Net Margin: 69%
#3 Baby
Pampers Swaddlers Diapers
- Estimated Sales: 47,220
- Estimated Revenue: $2,563,385
- Net Margin: 57%
#4 Pet Supplies
Purina Fancy Feast Gravy Wet Cat Food
- Estimated Sales: 42,619
- Estimated Revenue: $1,040,821
- Net Margin: 44%
#5 Sports & Outdoors
Amazon Basics Easy Grip Workout Dumbbell
- Estimated Sales: 48,862
- Estimated Revenue: $1,437,923
- Net Margin: 23%
#6 Health & Household
Bounty Quick Size Paper Towels
- Estimated Sales: 103,913
- Estimated Revenue: $2,537,555
- Net Margin: 30%
#7 Tools & Home Improvement
Refrigerator Water Filter
- Estimated Sales: 97,702
- Estimated Revenue: $4,869,132
- Net Margin: 77%
#8 Computers & Accessories
Amazon Fire HD 8 tablet
- Estimated Sales: 57,712
- Estimated Revenue: $4,585,336
- Net Margin: 80%
#9 Clothing, Shoes & Jewelry
Hanes Men’s Ecosmart Fleece Sweatshirt
- Estimated Sales: 52,862
- Estimated Revenue: $868,063
- Net Margin: 41%
#10 Baby
Gerber Unisex Baby Onesies
- Estimated Sales: 11,610
- Estimated Revenue: $235,354
- Net Margin: 59%
Conclusion
What is clear from looking through these 10 top-selling products across 10 different categories is that there is a significant range of numbers. Just because two products might be the best sellers in their respective categories, this does not mean that they sell in anywhere near the same volumes, or offer anything like the same net margins.
For example, the Amazon Fire Tablet offers an 80% margin, whereas the men’s sweatshirt has only a 41% margin – almost half as much, but where sales are concerned, they actually sell in very similar quantities.
And whereas the Bounty Paper Towels sales figures are around 103,913, the number one best-selling item in the ‘Baby’ category sells around 10% of that, although with a net margin that’s twice as high.
But as detailed earlier, identifying the best-selling products on Amazon is only the first step. Looking for opportunities to muscle in on similar products that don’t have as much competition, or which offer higher profit margins, can be much more profitable if done well.
As mentioned previously, one of the benefits of including best-selling products on your website is to have the very latest products displayed to your visitors, or the products your visitors are most likely to be interested in – after all, best-sellers are best-selling for a reason.
The Amazon Affiliate WordPress Plugin (AAWP) is the plugin used by many of the top performing affiliate marketers, and is their secret to sustained success. Offering a range of benefits, one in particular that is offered by AAWP is to have dynamic listings included on your website that automatically search Amazon for the best-selling products in your chosen category, and then display those products in very stylish, eye-catching adverts, like this:
With the AAWP plugin you can select the category you want to use, and decide how many items from that category you want to show – perhaps just the #1 best-selling item, or the top 10 – it’s entirely up to you.
You also have the ability to completely customize the appearance of the adverts or listings, helping your affiliate adverts really stand out.
We hope that the information advice in this article has helped you to consider new ways of driving your affiliate marketing business towards even greater success in 2024, but if you have any questions or comments, please do leave a comment below!
Serious about affiliate marketing? Get the Amazon Affiliate WordPress plugin to convert more visitors & earn more with everything you need included out of the box:
- Automatically include up-to-date product information in your content so you can stop wasting countless hours manually updating your library of content.
- Use geotargeting with automatic forwarding for foreign visitors to their local store so you never miss a referral.
- Create content that’s both informational and converts visitors into buyers with Product Boxes, Bestseller Lists, Comparison Tables, and more.
Any questions? Feel free to get in touch – we’re here to help you succeed as an affiliate.
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