Comparison Tables
Provide eye-catching comparison tables to provide all relevant information at a glance to maximise sales.
Comparison tables are the perfect way to convert customers who are already actively looking to make a purchase.
Select the products and display them clearly, showing the advantages and disadvantages in a clear, visually engaging panel. No coding needed – very easy to set up, and one of the most effective ways to boost sales and commisions.
Last update on 2025-04-18 // Source: Amazon Affiliates
Creating comparison tables in 3 steps
To create a comparison table, you need at least 2 products, which can be compared with each other. The creation of the table is really simple and can be performed directly via the WordPress admin area.
- Add products (via ASIN or product search)
- Create table rows and define content types
- Insert table via shortcode in your post or page
Content types
When creating a new table, each row will be assigned to a content type (e.g. Amazon product image). The content type will automatically be applied to all products.
The AAWP comparison table builder is implemented so flexibly that the content can be edited, or removed on a line-by-line basis. This is particularly useful when individual customizations are needed, such as changing a specific product image.
Right now the following content types are available:
Product information
- Title
- Product image
- Price
- Prime status (logo)
- Star-Rating
- Amount of reviews
- Buy Button
Custom output
- Shortcode
- Button
- Text
- HTML
We’re going to continuously add more content types.
Please note: Product Specifications – e.g. processor, memory – are not provided by Amazon through their API. These data must be entered manually. For this purpose, the content type “text” is the perfect choice.
Comparison table builder in action
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