An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. Thit means that the list only the most popular and the most frequently purchased products.

By default, 10 products are displayed in the list but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.


An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

Bestseller No. 1
2020 HP 15 15.6' HD Touchscreen Premium Laptop - 10th Gen Intel Core i5-1035G1, 16GB DDR4, 512GB SSD, USB Type-C, HDMI, Windows 10 - Silver W
227 Reviews
2020 HP 15 15.6" HD Touchscreen Premium Laptop - 10th Gen Intel Core i5-1035G1, 16GB DDR4, 512GB SSD, USB Type-C, HDMI, Windows 10 - Silver W*
  • Fast Processor 10th Generation intel(r) core(tm) i5-1035g1 Processor quad-core 1 0 GHz Base frequency up to 3 6 GHz with Intel's) Turbo Boost Technology
  • Display 15 6-Inch diagonal HD SVA bright View micro-edge WLED-backlit touchscreen display (1366 x 768)
  • Fast boot up with SSD Boot up in seconds transfer files without waiting hours and enjoy a snappier experience with the internal solid-state drive 512 GB pcie(r) nvme(tm) M 2 Solid State Drive
  • 1 HDMI 1 4b 1 headphone/microphone combo 1 USB 3 1 Type-C Gen 1 (Data Transfer up to 5 Gb/s) 2 USB 3 1 Gen 1 (Data transfer only) 1 AC smart pin
  • Windows 10 Home No DVD
SaleBestseller No. 2
Acer Spin 3 Convertible Laptop, 14 inches Full HD IPS Touch, 8th Gen Intel Core i7-8565U, 16GB DDR4, 512GB PCIe NVMe SSD, Backlit KB, Fingerprint Reader, Rechargeable Active Stylus, SP314-53N-77AJ*
  • 8th Generation Intel Core i7 8565U Processor (Up to 4.6GHz)
  • 14 inches Full HD (1920 x 1080) Widescreen LED backlit IPS Multi Touch Convertible Display
  • 16GB DDR4 Memory & 512GB PCIe NVMe SSD
  • Rechargeable Active Stylus; Thin 0.38 inches Bezel; Dual Front Facing Speakers; 802.11acWi Fi featuring 2x2 MU MIMO Technology
  • Just 0.78 inches Thin, 3.75 pounds and Up to 12 Hours of Battery Life
Bestseller No. 3
HP 15.6" HD 2019 New Touch-Screen Laptop Notebook Computer, Intel Pentium Quad-Core N5000 (up to 2.7 GHz), 8GB DDR4, 1TB HDD, Bluetooth, Wi-Fi, HDMI, Webcam, Win 10*
  • With the latest Intel Pentium Silver N5000 Quad-Core Up to 2.7GHz processor you get the reliable performance you need to work and play.
  • 15.6-inch diagonal HD SVA WLED-backlit touchscreen display Typical 1366 x 768 HD resolution. The touch display has a basic HD-class picture resolution (sharpness) and TN-class narrow viewing angles. Let You Have a Full Grasp of its Graphical and Visual Excellence
  • 8GB system memory for advanced multitasking;Substantial high-bandwidth RAM to smoothly run your games and photo- and video-editing applications, as well as multiple programs and browser tabs all at once.1TB hard drive for ample file storage space; Holds a sizeable collection of digital photos, music, HD videos and DVD-quality movies.
  • Wifi 802.11ac, Bluetooth, USB 3.0, HDMI output expands your viewing options, Front-facing HP Webcam with integrated digital microphone; Basic Intel UHD 605 integrated graphics. Take advantage of the newest, highest performance, fastest, energy efficient premium CPU, with multi-task capabilities to work through any task at hand
  • Windows 10 brings back the Start Menu from Windows 7 and introduces new features, like the Edge Web browser that lets you markup Web pages on your screen.

Last update on 2020-04-02 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

Your benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.