An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. Thit means that the list only the most popular and the most frequently purchased products.

By default, 10 products are displayed in the list but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.


An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

Bestseller No. 1
Lenovo IdeaPad 3 Laptop, 17.3' HD+ Display, Intel Core i7-1165G7, Intel Iris Xe Graphics, Wi-Fi 6, Fingerprint Reader, Long Battery Life, Windows 11 (36GB RAM | 1TB PCIe SSD)
22 Reviews
Lenovo IdeaPad 3 Laptop, 17.3" HD+ Display, Intel Core i7-1165G7, Intel Iris Xe Graphics, Wi-Fi 6, Fingerprint Reader, Long Battery Life, Windows 11 (36GB RAM | 1TB PCIe SSD)*
  • 【Storage & RAM】Enjoy up to 15x faster performance than a traditional hard drive with 1 TB PCIe NVMe M.2 SSD storage and experience improved multitasking with higher bandwidth thanks to 36 GB of RAM
  • 【Processor】11th Gen Intel Core i7-1165G7 2.80GHz Quad-Core Processor (12MB Intel Smart Cache, up to 4.7GHz)
  • 【Display】17.3" 1600 x 900 TN LCD Display
  • 【Operating System】Windows 11 Home, 64-bit, English
  • 【Connectivity】Wi-Fi 6 (802.11ax) and Bluetooth 5
Bestseller No. 2
Apple MacBook Air with Intel Core i5, 1.6GHz, (13-inch, 4GB,128GB SSD) - Silver (Renewed)
1,464 Reviews
Apple MacBook Air with Intel Core i5, 1.6GHz, (13-inch, 4GB,128GB SSD) - Silver (Renewed)*
  • 1.6 GHz dual-core Intel Core i5 (Turbo Boost up to 2.7 GHz) with 3 MB shared L3 cache
  • 13.3-Inch (diagonal) LED-backlit Glossy Widescreen Display, 1440 x 900 resolution
  • Intel HD Graphics 6000
  • OS X Yosemite, Up to 12 Hours of Battery Life
Bestseller No. 3
HP Envy Laptop, 17.3' Full HD Touchscreen, 12th Gen Intel Core i7-1260P, 32GB RAM, 1TB PCIe SSD, IR Camera, Backlit Keyboard, HDMI, Wi-Fi 6, Windows 11 Home, Silver
3 Reviews
HP Envy Laptop, 17.3" Full HD Touchscreen, 12th Gen Intel Core i7-1260P, 32GB RAM, 1TB PCIe SSD, IR Camera, Backlit Keyboard, HDMI, Wi-Fi 6, Windows 11 Home, Silver*
  • 【High Speed RAM And Enormous Space】32GB high-bandwidth RAM to smoothly run multiple applications and browser tabs all at once; 1TB PCIe NVMe M.2 Solid State Drive allows to fast bootup and data transfer
  • 【Processor】Intel Core i7-1260P Processor (12 Cores, 16 Threads, 18MB Cache, Base 1.50GHz up to 4.7GHz Max Turbo Frequency)
  • 【Display】17.3" diagonal, FHD (1920 x 1080) touchscreen, multitouch-enabled, IPS, edge-to-edge glass, micro-edge, 300 nits
  • 【Tech Specs】2 x Thunderbolt 4 with USB4 Type-C, 3 x SuperSpeed USB Type-A, 1 x HDMI 2.1, 1 x Headphone/Microphone Combination Jack; SD card reader; Backlit Keyboard(F4); B&O Audio; Wi-Fi 6
  • 【Operating System】Windows 11 Home-Beautiful, more consistent new design, Great window layout options, Better multi-monitor functionality, Improved performance features, New videogame selection and capabilities, Compatible with Android Apps

Last update on 2023-01-17 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

Your benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.