An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. Thit means that the list only the most popular and the most frequently purchased products.

By default, 10 products are displayed in the list but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.


An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

SaleBestseller No. 1
HP 15-inch Laptop, 11th Generation Intel Core i5-1135G7, Intel Iris Xe Graphics, 8 GB RAM, 256 GB SSD, Windows 11 Home (15-dy2024nr, Natural silver)*
  • TAKE IT ANYWHERE – With its thin and light design, 6.5 millimeter micro-edge bezel display, and 82% screen to body ratio, you can take this PC anywhere and see more of what you love (1).
  • REVOLUTIONARY ENTERTAINMENT – Enjoy ultra-wide viewing angles and seamlessly perform multi-monitor set-ups with a 15.6-inch, Full HD, IPS, micro-edge, and anti-glare display (2).
  • IMPESSIVE GRAPHICS – The Intel Iris Xe Graphics gives you a new level of performance with crisp, stunning visuals, plus the convenience of a thin and light laptop (3).
  • UNSTOPPABLE PERFORMANCE – Get things done fast with the 11th Generation Intel Core i5-1135G7 processor, which delivers instant responsiveness and best-in-class connectivity (4).
  • MEMORY AND STORAGE – Get up to 15x faster performance than a traditional hard drive with 256 GB PCIe NVMe M.2 SSD storage and experience improved multitasking with higher bandwidth thanks to 8 GB of RAM (5).
Bestseller No. 2
HP Stream 14-Inch Laptop, Intel Celeron N4000, 4 GB RAM, 64 GB eMMC, Windows 10 Home in S Mode With Office 365 Personal For 1 Year (14-cb188nr, Rose Pink)
5,209 Reviews
HP Stream 14-Inch Laptop, Intel Celeron N4000, 4 GB RAM, 64 GB eMMC, Windows 10 Home in S Mode With Office 365 Personal For 1 Year (14-cb188nr, Rose Pink)*
  • Laptop for work, school and play: With office 365 and 1 TB of cloud storage, this device combines functionality, connectivity, style, and value
  • Essential productivity: This nimble laptop delivers the essential productivity and entertainment you want for school or home, without slowing you down
  • Office 365 for one year: Get full access to Microsoft Excel, Word, PowerPoint, OneNote, Access, and 1 TB of One Drive storage for 1 year
  • Processor: Intel(R) Celeron(R) N4000 processor, dual-core, 1.1 GHz base frequency, up to 2.6 GHz burst frequency
  • Display: 14-inch diagonal HD SVA bright view WLED-backlit display (1366 x 768)
Bestseller No. 3
HP Chromebook 14 Laptop, Intel Celeron N4020, 4 GB RAM, 32 GB eMMC, 14” HD Micro-Edge Display, Chrome OS, Thin & Portable, 4K Graphics, Snow White Keyboard (14a-na0023nr, 2021, Ceramic White)*
  • FOR HOME, WORK, & SCHOOL – With this laptop’s Intel processor, 14-inch display, stereo speakers tuned by the audio experts at B&O, and long battery life, you can knock out any assignment or binge-watch your favorite shows.
  • HD DISPLAY, PORTABLE DESIGN – See every bit of detail on this 14-inch HD (1366 x 768) micro-edge display (1); easily take this thin and light laptop PC from room to room or on the road.
  • ALL-DAY PERFORMANCE – Tackle your busiest days with the dual-core, Intel Celeron N4020—the perfect processor for performance, power consumption, and value (2).
  • 4K READY – Smoothly stream 4K content and play your favorite next-gen games with Intel UHD Graphics 600 (3) (4).
  • MEMORY AND STORAGE – Enjoy a boost to your system’s performance with 4 GB of RAM while saving more of your favorite memories with 32 GB of reliable flash-based eMMC storage (5).

Last update on 2022-01-28 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

Your benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.