An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. Thit means that the list only the most popular and the most frequently purchased products.

By default, 10 products are displayed in the list but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.


An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

Bestseller No. 1
HP Newest 14" Ultral Light Laptop for Students and Business, Intel Quad-Core N4120, 8GB RAM, 192GB Storage(64GB eMMC+128GB Micro SD), 1 Year Office 365, Webcam, HDMI, WiFi, USB-A&C, Win 11 S*
  • 【14" HD Display】14.0-inch diagonal, HD (1366 x 768), micro-edge, BrightView. With virtually no bezel encircling the display, an ultra-wide viewing experience provides for seamless multi-monitor set-ups
  • 【Processor & Graphics】Intel Celeron N4120, 4 Cores & 4 Threads, 1.10 GHz Base Frequency, Up to 2.60 GHz Burst Frequency, 4 MB Cahce, Intel UHD Graphics 600, Handle multitasking reliably with the perfect combination of performance, power consumption, and value
  • 【RAM & Storage】8GB high-bandwidth DDR4 Memory (2400 MHz), Adequate high-bandwidth RAM to smoothly run multiple applications and browser tabs all at once. 64GB high-speed eMMC Storage for your office and webinar needs
  • 【Ports】1 x USB 3.1 Type-C ports, 2 x USB 3.1 Type-A ports, 1 x HDMI, 1 x Headphone/Microphone Combo Jack, and there's a microSD slot
  • 【Windows 11 Home in S mode】You may switch to regular windows 11: Press "Start button" bottom left of the screen; Select "Settings" icon above "power" icon;Select "Activation", then Go to Store; Select Get option under "Switch out of S mode"; Hit Install. (If you also see an "Upgrade your edition of Windows" section, be careful not to click the "Go to the Store" link that appears there.)
SaleBestseller No. 2
SGIN Laptop 4GB DDR4 128GB SSD, 15.6 Inch Windows 11 Laptops Computer with Intel Celeron Quad Core Processor (up to 2.5 GHz), Intel UHD Graphics 600, Mini HDMI, WiFi, Webcam, USB3.0, Bluetooth 4.2
103 Reviews
SGIN Laptop 4GB DDR4 128GB SSD, 15.6 Inch Windows 11 Laptops Computer with Intel Celeron Quad Core Processor (up to 2.5 GHz), Intel UHD Graphics 600, Mini HDMI, WiFi, Webcam, USB3.0, Bluetooth 4.2*
  • EFFICIENT PERFORMANCE: Equipped with 4GB high-speed DDR4 memory, 128GB SSD storage and faster, smoother and energy-efficient performance, this laptop can easily handle complex tasks. Supports the extension of the TF card of 512 GB and the 512 GB SSD can be replaced with a maximum SSD of 1 TB.
  • LIGHTWEIGHT AND ADVANCED - The slim case weighs only 1.63 kg and is only 2 cm thick so you can carry it all day without any problems. Equipped with a 5000 mWh lithium-ion battery, long battery life. It has a long battery life and reliable performance. It is the perfect choice for you if you want to enjoy your lifestyle on the go.
  • Powerful configuration: pre-installed with the latest Windows 11 system, equipped with the Intel Celeron Quad-core processor, turbo frequency up to 2.5 GHz. With a 15.6 inch screen, the colours of the 15.6 inch laptop are fuller, more vibrant and simple, the details are clear and reliable and the viewing angle is wide. Create exceptional visual effects.
  • Multifunctional interface: fast connection with Bluetooth 4.2 and fast WiFi via dual band WiFi, equipped with Mini HDMI x1, headphone jack 3.5 mm x1, USB 3.0 x2, microSD slot x1. The many multi-function ports of the Windows 11 laptop meet the requirements of life and work.
  • Worry-free customer service: from date of purchase, we have a 365 day warranty service. If you have any questions, please feel free to contact us. We will reply you within 12 hours to help you solve the problem.
Bestseller No. 3
Apple MacBook Air with Intel Core i5, 1.6GHz, (13-inch, 4GB,128GB SSD) - Silver (Renewed)*
  • 1.6 GHz dual-core Intel Core i5 (Turbo Boost up to 2.7 GHz) with 3 MB shared L3 cache
  • 13.3-Inch (diagonal) LED-backlit Glossy Widescreen Display, 1440 x 900 resolution
  • Intel HD Graphics 6000
  • OS X Yosemite, Up to 12 Hours of Battery Life

Last update on 2023-09-16 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

Your benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.