Bestseller (Lists)

An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. This means that the list only ever shows the most popular and the most frequently purchased products on Amazon.

By default, 10 products are displayed in the list, but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.

An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

Bestseller No. 1
HP 15.6' Portable Laptop (Include 1 Year Microsoft 365), HD Display, Intel Quad-Core N200 Processor, 16GB RAM, 128GB Storage, Wi-Fi 5, Webcam, HDMI, Numeric Keypad, Windows 11 Home, Red
315 Reviews
HP 15.6" Portable Laptop (Include 1 Year Microsoft 365), HD Display, Intel Quad-Core N200 Processor, 16GB RAM, 128GB Storage, Wi-Fi 5, Webcam, HDMI, Numeric Keypad, Windows 11 Home, Red*
  • 【High Speed RAM And Enormous Space】16GB high-bandwidth RAM to smoothly run multiple applications and browser tabs all at once; 128GB UFS SSD allows to fast bootup and data transfer
  • 【Processor】Intel N200 Processor (4 Cores, 4 Threads, 6MB Intel Smart Cache, up to 3.7GHz Turbo)
  • 【Display】15.6" diagonal, HD (1366 * 768) Screen
  • 【Tech Specs】2 x USB 3.0 Type-A, 1 x USB Type-C, 1 x HDMI, 1 x headphone/microphone combo, Numeric Keyboard, Webcam, Wi-Fi 5 and Bluetooth
  • 【Operating System】Windows 11 Home - Beautiful, more consistent new design, Great window layout options, Better multi-monitor functionality, Improved performance features, New videogame selection and capabilities, Compatible with Android Apps
Bestseller No. 2
HP Newest 14" HD Laptop, Windows 11, Intel Celeron Dual-Core Processor Up to 2.60GHz, 4GB RAM, 64GB SSD, Webcam, Dale Pink(Renewed) (Dale Pink)*
  • 14” Diagonal HD BrightView WLED-Backlit (1366 x 768), Intel Graphics,
  • Intel Celeron Dual-Core Processor Up to 2.60GHz, 4GB RAM, 64GB SSD
  • 3x USB Type A, 1x SD Card Reader, 1x Headphone/Microphone
  • 802.11a/b/g/n/ac (2x2) Wi-Fi and Bluetooth, HP Webcam with Integrated Digital Microphone
  • Windows 11 OS, Dale Pink
SaleBestseller No. 3
Acer Aspire 3 A315-24P-R7VH Slim Laptop | 15.6' Full HD IPS Display | AMD Ryzen 3 7320U Quad-Core Processor | AMD Radeon Graphics | 8GB LPDDR5 | 128GB NVMe SSD | Wi-Fi 6 | Windows 11 Home in S Mode
1,775 Reviews
Acer Aspire 3 A315-24P-R7VH Slim Laptop | 15.6" Full HD IPS Display | AMD Ryzen 3 7320U Quad-Core Processor | AMD Radeon Graphics | 8GB LPDDR5 | 128GB NVMe SSD | Wi-Fi 6 | Windows 11 Home in S Mode*
  • Purposeful Design: Travel with ease and look great doing it with the Aspire's 3 thin, light design.
  • Ready-to-Go Performance: The Aspire 3 is ready-to-go with the latest AMD Ryzen 3 7320U Processor with Radeon Graphics—ideal for the entire family, with performance and productivity at the core.
  • Visibly Stunning: Experience sharp details and crisp colors on the 15.6" Full HD IPS display with 16:9 aspect ratio and narrow bezels.
  • Internal Specifications: 8GB LPDDR5 Onboard Memory; 128GB NVMe solid-state drive storage to store your files and media
  • The HD front-facing camera uses Acer’s TNR (Temporal Noise Reduction) technology for high-quality imagery in low-light conditions. Acer PurifiedVoice technology with AI Noise Reduction filters out any extra sound for clear communication over online meetings.

Last update on 2024-05-16 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

The benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.

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