An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. Thit means that the list only the most popular and the most frequently purchased products.

By default, 10 products are displayed in the list but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.


An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

SaleBestseller No. 1
Newest Lenovo Legion 5 Gaming Laptop, 17.3' Full HD Display, AMD Ryzen 5 5600H Processor, NVIDIA GeForce GTX 1650, 32GB RAM, 1TB SSD, Backlit Keyboard, Webcam, Wi-Fi 6, Windows 11 Home, Black
15 Reviews
Newest Lenovo Legion 5 Gaming Laptop, 17.3" Full HD Display, AMD Ryzen 5 5600H Processor, NVIDIA GeForce GTX 1650, 32GB RAM, 1TB SSD, Backlit Keyboard, Webcam, Wi-Fi 6, Windows 11 Home, Black*
  • 【Memory & Storage】 Memory is 32GB high-bandwidth RAM to run multiple applications and browser tabs all at once smoothly, Hard Drive is 1TB PCIe NVMe M.2 Solid State Drive allows to fast bootup and data transfer
  • 【Processor】AMD Ryzen 5 5600H 3.30GHz 6-Core Processor (up to 4.20GHz), NVIDIA GeForce GTX 1650 4 GB GDDR5 Graphics
  • 【Screen】 17.3" Full HD IPS Anti-glare Micro-edge Screen (1920 x 1080)
  • 【Ports】 2 x USB-C 3.2 Gen 2, 4 x USB-A 3.2 Gen 1, 1 x HDMI, 1 x RJ-45 Connector, 1 x Headphone/Microphone Combo, 1 x SD media card reader; Wireless-AX Wi-Fi 6 and Bluetooth 5.1 Combo
  • 【Operating System】Windows 11 Home 64-bit
SaleBestseller No. 3
Apple MacBook Air with Intel Core i5, 1.6GHz, (13-inch, 4GB,128GB SSD) - Silver (Renewed)
2,519 Reviews
Apple MacBook Air with Intel Core i5, 1.6GHz, (13-inch, 4GB,128GB SSD) - Silver (Renewed)*
  • 1.6 GHz dual-core Intel Core i5 (Turbo Boost up to 2.7 GHz) with 3 MB shared L3 cache
  • 13.3-Inch (diagonal) LED-backlit Glossy Widescreen Display, 1440 x 900 resolution
  • Intel HD Graphics 6000
  • OS X Yosemite, Up to 12 Hours of Battery Life

Last update on 2022-06-26 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

Your benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.