An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. Thit means that the list only the most popular and the most frequently purchased products.

By default, 10 products are displayed in the list but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.


An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

Bestseller No. 1
Bestseller No. 2
HP Stream 11-inch HD Laptop, Intel Celeron N4000, 4 GB RAM, 32 GB eMMC, Windows 10 Home in S Mode with Office 365 Personal for 1 Year (11-ak0020nr, Diamond White)*
  • STUDY, STREAM, SHARE: Between home, school and work, you need a PC that won't quit. Post, play and stay productive all day with the affordable and portable HP Stream 11
  • KEEP YOUR PROJECTS SAFE: Experience peace of mind that comes with the most secure Windows ever built with Office, Microsoft Edge, Bing Search, Windows Defender and more
  • OFFICE 365 FOR ONE YEAR: Get full access to Microsoft Excel, Word, PowerPoint, OneNote, Access, and 1 TB of OneDrive Storage for one year
  • PROCESSOR: Intel(R) Celeron(R) N4000 Processor, Dual-Core, 1.1 GHz base frequency, up to 2.6 GHz burst frequency
  • DISPLAY: 11.6-inch diagonal HD AntiGlare WLED-backlit display (1366 x 768); 73% screen to body ratio
Bestseller No. 3
ASUS L203MA-DS04 VivoBook L203MA Laptop, 11.6” HD Display, Intel Celeron Dual Core CPU, 4GB RAM, 64GB Storage, USB-C, Windows 10 Home In S Mode, Up To 10 Hours Battery Life, One Year Of Microsoft 365*
  • Efficient Intel Celeron N4000 Processor (4M Cache, up to 2.6 GHz)
  • 11.6” HD (1366 x 768) Display with HD webcam
  • Compatible with Google Classroom; run Google Classroom on Microsoft Edge or Internet Explorer 11
  • 64GB emmC Flash Storage and 4GB LPDDR4 RAM
  • Windows 10 in S mode (upgradeable to Windows 10 Home)

Last update on 2020-10-01 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

Your benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.