An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. Thit means that the list only the most popular and the most frequently purchased products.

By default, 10 products are displayed in the list but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.


An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

Bestseller No. 1
Acer Aspire 5 Slim Laptop, 15.6 inches Full HD IPS Display, AMD Ryzen 3 3200U, Vega 3 Graphics, 4GB DDR4, 128GB SSD, Backlit Keyboard, Windows 10 in S Mode, A515-43-R19L, Silver*
  • AMD Ryzen 3 3200U Dual Core Processor (Up to 3.5GHz); 4GB DDR4 Memory; 128GB PCIe NVMe SSD
  • 15.6 inches full HD (1920 x 1080) widescreen LED backlit IPS display; AMD Radeon Vega 3 Mobile Graphics
  • 1 USB 3.1 Gen 1 port, 2 USB 2.0 ports & 1 HDMI port with HDCP support
  • 802.11ac Wi-Fi; Backlit Keyboard; Up to 7.5 hours battery life
  • Windows 10 in S mode. Maximum power supply wattage: 65 Watts
Bestseller No. 2
Lenovo IdeaPad 3 14" Laptop, 14.0" FHD 1920 x 1080 Display, AMD Ryzen 5 3500U Processor, 8GB DDR4 RAM, 256GB SSD, AMD Radeon Vega 8 Graphics, Narrow Bezel, Windows 10, 81W0003QUS, Abyss Blue*
  • AMD Ryzen 5 3500U Mobile Processors with Radeon Graphics deliver powerful performance for everyday tasks
  • Dopoundsy Audio delivers crystal-clear sound, while the 14-inch FHD screen and narrow side bezels give you more viewing area and less clutter
  • Quick and quiet with Q-control – Effortlessly swap between fast & powerful performance and quiet battery saving mode
  • Connect with ease using Bluetooth 4.1, up to 2x2 Wi-Fi 5, three USB ports, and HDMI
  • Keep your privacy intact with a physical shutter for your webcam. You'll enjoy privacy right at your fingertips
SaleBestseller No. 3
HP Pavilion 15 Laptop, 11th Gen Intel Core i7-1165G7 Processor, 16 GB RAM, 512 GB SSD Storage, Full HD IPS Micro-Edge Display, Windows 10 Pro, Compact Design, Long Battery Life (15-eg0021nr, 2020)*
  • INSTANT GRATIFICATION – Experience a laptop with premium performance, so you can spend less time getting more done; it’s like a small PC that’s compact enough to go where you go with a long-lasting battery to power you through your day
  • EPIC ENTERTAINMENT – With audio by B&O, a larger screen-to-body ratio, and a 15.6-inch Full HD micro-edged screen to maximize your view, entertainment on your laptop feels like bringing the theater home (1)
  • IMPRESSIVE GRAPHICS – The Intel Iris Xe Graphics gives you a new level of graphics performance with crisp, stunning visuals, plus the convenience of a thin and light laptop (2)
  • UNSTOPPABLE PERFORMANCE – Get things done fast with the 11th Generation Intel Core i7-1165G7 processor, which delivers instant responsiveness and best-in-class connectivity (3)
  • MEMORY AND STORAGE – Enjoy up to 15x faster performance than a traditional hard drive with 512 GB PCIe NVMe M.2 SSD storage (4) and experience improved multitasking with higher bandwidth thanks to 16 GB of RAM

Last update on 2021-01-24 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

Your benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.