An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. Thit means that the list only the most popular and the most frequently purchased products.

By default, 10 products are displayed in the list but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.


An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

SaleBestseller No. 1
HP Chromebook 14 Laptop, Intel Celeron N4000 Processor, 4 GB RAM, 32 GB eMMC, 14” HD Display, Chrome, Lightweight Computer with Webcam and Dual Mics, Home, School, Music, Movies (14a-na0021nr, 2021)*
  • REMOTE WORK READY - Work efficiently from the comfort of your own home office using the HP 14" Chromebook.
  • CLEAR IMAGING - Images appear crisp with the 14" HD (1366 x 768), micro-edge, anti-glare (1) display.
  • LIGHTNING FAST PROCESSING - Games, music, and binge watching are taken to new heights with Intel Celeron N4000 (2) processing power and Intel UHD Graphics 600 (3).
  • SECURELY SAVE YOUR WORK - With 32 GB eMMC storage (4), saving important documents is made simple. Plus, quickly access your documents with 4 GB of RAM.
  • LONG-LASTING BATTERY LIFE - Enjoy up to 13 hours and 30 minutes of wireless streaming (5) depending usage.
SaleBestseller No. 2
Lenovo Flex 5 14' 2-in-1 Laptop, 14.0' FHD (1920 x 1080) Touch Display, AMD Ryzen 5 4500U Processor, 16GB DDR4, 256GB SSD, AMD Radeon Graphics, Digital Pen Included, Win 10, 81X20005US, Graphite Grey
4,928 Reviews
Lenovo Flex 5 14" 2-in-1 Laptop, 14.0" FHD (1920 x 1080) Touch Display, AMD Ryzen 5 4500U Processor, 16GB DDR4, 256GB SSD, AMD Radeon Graphics, Digital Pen Included, Win 10, 81X20005US, Graphite Grey*
  • Thin, light, and stylish – This 2-in-1 laptop weighs just 3.64 pounds and is only 0.82" thick. It's soft and comfortable to the touch, with a durable paint that creates a better user experience. Digital pen included
  • The 10-point, 14-inch FHD (1920 x 1080) IPS touchscreen allows the Lenovo Flex 5 14" 2-in-1 laptop to be comfortable, fun, and easy to use. It's also great to look at, with 4-side narrow bezels
  • The 360⁰ hinge lets you use your 2-in-1 touchscreen laptop in whatever mode works best for you; Use it in 'Laptop' mode for everyday computing, 'Tent' mode for sharing things, 'Stand' mode for binge-watching, or 'Tablet' mode for more intuitive interaction
  • Enjoy up to 10 hours of battery life, plus quick charge to 80% in just 1 hour
  • Powered by the AMD Ryzen 5 4500U mobile processor with Radeon graphics, you have the performance to do more, from anywhere. With more cores, you'll experience responsiveness that leaps into action for productivity, gaming, and content creation
SaleBestseller No. 3
Acer Aspire 5 A515-46-R14K Slim Laptop | 15.6" Full HD IPS | AMD Ryzen 3 3350U Quad-Core Mobile Processor | 4GB DDR4 | 128GB NVMe SSD | WiFi 6 | Backlit KB | Amazon Alexa | Windows 10 Home (S mode)*
  • Powerful Productivity: AMD Ryzen 3 3350U delivers desktop-class performance and amazing battery life in a slim notebook. With Precision Boost, get up to 3.5GHz for your high-demand applications
  • Maximized Visuals: See even more on the stunning 15.6" Full HD display with 82.58% screen-to-body, 16:9 aspect ratio and narrow bezels
  • Backlit Keyboard and Fingerprint Reader: Biometric fingerprint reader and Windows Hello sign-in options help keep your Acer PC secure
  • Internal Specifications: 4GB DDR4 on-board memory (1 slot available); 128GB NVMe solid-state drive storage (1 hard drive bay available) to store your files and media
  • Acer's Purified.Voice technology, features enhanced digital signal processing to cancel out background noise, improve speech accuracy and far-field pickup, which not only makes calls clearer, but makes talking to Alexa easier than before.

Last update on 2021-08-03 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

Your benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.