An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. Thit means that the list only the most popular and the most frequently purchased products.

By default, 10 products are displayed in the list but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.


An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

Bestseller No. 1
Newest Gateway Touchscreen 11.6 HD 2-in-1 Convertible Laptop in Blue Intel N4020 4GB RAM 64GB SSD Mini-HDMI Webcam Windows 10 S (Renewed) (GT-116)*
  • Hold Power Button for 3 Seconds To Power on. Ultra Portable and Ultra-thin design with Sleek Body (.7-inch) Laptop; Windows 10 in S Mode (Switchable to W10 Home); - Free Upgrade to W11
  • Intel Celeron Processor N4020 (1.1 GHz, Up to 2.8 GHz, 4M Cache)
  • 11.6” HD LCD IPS Display, (1366x768) - Touchscreen; Tuned by THX Audio; Webcam; Wifi + Bluetooth 4.0
  • 4GB DDR4 memory; 64GB High Speed eMMc
  • Expansion slot: Micro SD Slot (Up to 512 GB) x 1; Mini HDMI Output x 1; USB 2.0 x 1; USB 3.0 x 1
Bestseller No. 2
Apple MacBook Air MJVM2LL/A 11.6-Inch 128GB Laptop (Renewed)*
  • Renewed products look and work like new. These pre-owned products have been inspected and tested by Amazon-qualified suppliers, which typically perform a full diagnostic test, replacement of any defective parts, and a thorough cleaning process. Packaging and accessories may be generic. All products on Amazon Renewed come with a minimum 90-day supplier-backed warranty.
  • 1.6 GHz dual-core Intel Core i5 (Turbo Boost up to 2.7 GHz) with 3 MB shared L3 cache
  • 11.6-Inch (diagonal) LED-backlit Glossy Widescreen Display, 1366 x 768 resolution
  • Intel HD Graphics 6000
SaleBestseller No. 3
2022 Newest Lenovo Ideapad 3 Laptop, 15.6" HD Touchscreen, 11th Gen Intel Core i3-1115G4 Processor, 8GB DDR4 RAM, 256GB PCIe NVMe SSD, HDMI, Webcam, Wi-Fi 5, Bluetooth, Windows 11 Home, Almond*
  • 【Memory & Storage】Memory is 8GB high-bandwidth RAM to smoothly run multiple applications and browser tabs all at once. Hard Drive is 256GB PCIe Solid State Drive which allows to fast bootup and data transfer
  • 【Processor】11th Gen Intel Core i3-1115G4 Dual-Core 3.0GHz Processor (6MB Intel Smart Cache, up to 4.10GHz) Intel UHD Graphics
  • 【Screen】15.6" HD Touchscreen (1366 x 768) Display
  • 【Ports】2 x USB 3.2 Gen 1 Type-A, 1 x USB 2.0 Type-A, 1 x HDMI, 1 x Combination Audio Jack, 1 x Multi-format SD Media Card Reader, Wireless-AC Wi-Fi 5 + Bluetooth Combo
  • 【Operating System】Windows 11 Home

Last update on 2022-10-03 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

Your benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.