Bestseller (Lists)

An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. This means that the list only ever shows the most popular and the most frequently purchased products on Amazon.

By default, 10 products are displayed in the list, but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.

An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

Bestseller No. 1
HP Newest 14' Ultral Light Laptop for Students and Business, Intel Quad-Core N4120, 8GB RAM, 192GB Storage(64GB eMMC+128GB Micro SD), 1 Year Office 365, Webcam, HDMI, WiFi, USB-A&C, Win 11 S
1,179 Reviews
HP Newest 14" Ultral Light Laptop for Students and Business, Intel Quad-Core N4120, 8GB RAM, 192GB Storage(64GB eMMC+128GB Micro SD), 1 Year Office 365, Webcam, HDMI, WiFi, USB-A&C, Win 11 S*
  • 【14" HD Display】14.0-inch diagonal, HD (1366 x 768), micro-edge, BrightView. With virtually no bezel encircling the display, an ultra-wide viewing experience provides for seamless multi-monitor set-ups
  • 【Processor & Graphics】Intel Celeron N4120, 4 Cores & 4 Threads, 1.10 GHz Base Frequency, Up to 2.60 GHz Burst Frequency, 4 MB Cahce, Intel UHD Graphics 600, Handle multitasking reliably with the perfect combination of performance, power consumption, and value
  • 【RAM & Storage】8GB high-bandwidth DDR4 Memory (2400 MHz), Adequate high-bandwidth RAM to smoothly run multiple applications and browser tabs all at once. 64GB high-speed eMMC Storage for your office and webinar needs
  • 【Ports】1 x USB 3.1 Type-C ports, 2 x USB 3.1 Type-A ports, 1 x HDMI, 1 x Headphone/Microphone Combo Jack, and there's a microSD slot
  • 【Windows 11 Home in S mode】You may switch to regular windows 11: Press "Start button" bottom left of the screen; Select "Settings" icon above "power" icon;Select "Activation", then Go to Store; Select Get option under "Switch out of S mode"; Hit Install. (If you also see an "Upgrade your edition of Windows" section, be careful not to click the "Go to the Store" link that appears there.)
SaleBestseller No. 2
HP Notebook Laptop, 15.6" HD Touchscreen, Intel Core i3-1115G4 Processor, 32GB RAM, 1TB PCIe SSD, Webcam, Type-C, HDMI, SD Card Reader, Wi-Fi, Windows 11 Home, Silver*
  • 【Memory & Storage】The PC memory has been upgraded to 32GB DDR4 SDRAM for enhanced high bandwidth to easily switch back and forth between open applications; the Hard drive has been upgraded to 1TB PCIe NVMe M.2 SSD for fast boot-up and speedy data transfer
  • 【Processor】Intel Core i3-1115G4 Processor (2 Cores, 4 threads, 6MB L3 Cache, base at 3.00GHz, up to 4.10GHz), with Intel UHD Graphics
  • 【Screen】15.6" diagonal, HD (1366 x 768), touchscreen, micro-edge, BrightView, 220 nits, 45% NTSC
  • 【Tech Specs】1 SuperSpeed USB Type-C, 2 SuperSpeed USB Type-A, 1 HDMI, 1 AC smart pin, 1 Headphone/Microphone combo; Wi-Fi and Bluetooth
  • 【Operating System】Windows 11 Home - Beautiful, more consistent new design, Great window layout options, Better multi-monitor functionality, Improved performance features, New videogame selection and capabilities, Compatible with Android Apps
SaleBestseller No. 3
Acer Aspire 3 A315-24P-R7VH Slim Laptop | 15.6" Full HD IPS Display | AMD Ryzen 3 7320U Quad-Core Processor | AMD Radeon Graphics | 8GB LPDDR5 | 128GB NVMe SSD | Wi-Fi 6 | Windows 11 Home in S Mode*
  • Purposeful Design: Travel with ease and look great doing it with the Aspire's 3 thin, light design.
  • Ready-to-Go Performance: The Aspire 3 is ready-to-go with the latest AMD Ryzen 3 7320U Processor with Radeon Graphics—ideal for the entire family, with performance and productivity at the core.
  • Visibly Stunning: Experience sharp details and crisp colors on the 15.6" Full HD IPS display with 16:9 aspect ratio and narrow bezels.
  • Internal Specifications: 8GB LPDDR5 Onboard Memory; 128GB NVMe solid-state drive storage to store your files and media
  • The HD front-facing camera uses Acer’s TNR (Temporal Noise Reduction) technology for high-quality imagery in low-light conditions. Acer PurifiedVoice technology with AI Noise Reduction filters out any extra sound for clear communication over online meetings.

Last update on 2024-02-13 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

The benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.

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