An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. Thit means that the list only the most popular and the most frequently purchased products.

By default, 10 products are displayed in the list but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.


An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

Bestseller No. 1
Acer Aspire 5 Slim Laptop, 15.6' Full HD IPS Display, AMD Ryzen 3 3200U, Vega 3 Graphics, 4GB DDR4, 128GB SSD, Backlit Keyboard, Windows 10 in S Mode, A515-43-R19L
289 Reviews
Acer Aspire 5 Slim Laptop, 15.6" Full HD IPS Display, AMD Ryzen 3 3200U, Vega 3 Graphics, 4GB DDR4, 128GB SSD, Backlit Keyboard, Windows 10 in S Mode, A515-43-R19L*
  • AMD Ryzen 3 3200U Dual Core Processor (Up to 3.5GHz) | 4GB DDR4 Memory | 128GB PCIe NVMe SSD
  • 15.6" Full HD (1920 x 1080) Widescreen LED backlit IPS Display | AMD Radeon Vega 3 Mobile Graphics
  • 1 USB 3.1 Gen 1 Port, 2 USB 2.0 Ports & 1 HDMI Port with HDCP support
  • 802.11ac WiFi | Backlit Keyboard | Up to 7.5 Hours Battery Life
  • Windows 10 in S mode. Maximum Power Supply Wattage 65 W
Bestseller No. 2
Samsung Electronics XE500C13 Chromebook 3 2GB RAM 16GB SSD Laptop, 11.6'
197 Reviews
Samsung Electronics XE500C13 Chromebook 3 2GB RAM 16GB SSD Laptop, 11.6"*
  • Up to 11 hours battery life on a single charge
  • Built in security Features ensure you're protected from viruses and Malware
  • 11.6 inches HD anti reflective Display
  • Spill resistant keyboard protects against accidental Damage
  • Intel Celeron N3060 Processor with 2G Memory and 16GB storage
SaleBestseller No. 3
Lenovo  130S-11IGM 11.6' HD Laptop, Intel Celeron N4000, 4GB RAM, 64GB eMMC, 1-Year Office 365, Windows 10 in S Model - Gray
53 Reviews
Lenovo 130S-11IGM 11.6" HD Laptop, Intel Celeron N4000, 4GB RAM, 64GB eMMC, 1-Year Office 365, Windows 10 in S Model - Gray*
  • 11.6" display Typical 1366 x 768 HD resolution. Energy-efficient LED backlight.
  • Intel Celeron processor N4000 Entry-level dual-core processor for general e-mail, Internet and productivity tasks.
  • 4GB system memory for basic multitasking, 64GB eMMC flash memory
  • Intel UHD Graphics 600; HDMI output; Built-in media reader; Does not include a built-in DVD/CD drive
  • Windows 10 in S Mode; Office 365 Personal 1-Year Subscription Included; Weighs 2.54 lbs. and measures 0.7" thin; Color: Mineral Gray

Last update on 2019-08-26 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

Your benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.