Bestseller (Lists)

An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. This means that the list only ever shows the most popular and the most frequently purchased products on Amazon.

By default, 10 products are displayed in the list, but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

  • A concise overview (shorter list).
  • A higher click rate.
  • Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.

An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

SaleBestseller No. 1
HP Stream 14" HD BrightView Laptop, Intel Celeron N4120, 16GB RAM, 288GB Storage (128GB eMMC + 160GB Docking Station Set), Intel UHD Graphics, 720p Webcam, Wi-Fi, 1 Year Office 365, Win 11 S, Silver*
  • 【Upgraded】Seal is opened for upgrade only, 1-Year warranty on Upgraded RAM/SSD and original 1-Year Manufacture warranty on remaining components. 【14" HD BrightView Display】14-inch diagonal 1366 x 768 (HD) bright view display. The captivating clarity and brilliance will surely enhance your work and entertainment endeavors.
  • 【Intel Celeron N4120】Immerse yourself in a world of power and efficiency, where an ultra-low-voltage platform optimizes energy usage. Experience seamless multitasking and smooth performance with the 4-core, 4-way processor.
  • 【16GB DDR4 RAM】Seamlessly tackle resource-intensive tasks, smoothly run multiple applications simultaneously, and enjoy lightning-fast responsiveness that keeps you in the flow.【288GB Storage (128GB eMMC + 160GB Docking Station Set)】Massive storage space for your files, applications, and multimedia content, providing fast and reliable data access.
  • 【Intel UHD Graphics】Enjoy solid image quality that brings your everyday content to life with vibrant colors and sharp details.【720p HD Camera】Provides high quality video calls, virtual meetings and online interactions.
  • 【Windows 11 Home in S Mode】【Dimensions & Weight】12.76 x 8.86 x 0.71 inches, 3.24 lbs.【Ports】1 x USB-C 3.0, 2 x USB-A 3.0, 1 x HDMI 1.4, 1 x Media Card Reader, 1 x Headphone/ Microphone combo, 1 x AC Smart Pin. 【1 Year Office 365】【Bonus Docking Station Set】1x 7-in-1 Docking Station with 128GB Storage, 1x 32GB MicroSD Card with Adapter, 1x Type-C Data Cable, 1x 3-in-1 Charging Cable, 1x Suede Cleaning Cloth.
SaleBestseller No. 2
HP 14 Laptop, Intel Celeron N4020, 4 GB RAM, 64 GB Storage, 14-inch Micro-edge HD Display, Windows 11 Home, Thin & Portable, 4K Graphics, One Year of Microsoft 365 (14-dq0040nr, Snowflake White)*
  • READY FOR ANYWHERE – With its thin and light design, 6.5 mm micro-edge bezel display, and 79% screen-to-body ratio, you’ll take this PC anywhere while you see and do more of what you love (1)
  • MORE SCREEN, MORE FUN – With virtually no bezel encircling the screen, you’ll enjoy every bit of detail on this 14-inch HD (1366 x 768) display (2)
  • ALL-DAY PERFORMANCE – Tackle your busiest days with the dual-core, Intel Celeron N4020—the perfect processor for performance, power consumption, and value (3)
  • 4K READY – Smoothly stream 4K content and play your favorite next-gen games with Intel UHD Graphics 600 (4) (5)
  • STORAGE AND MEMORY – An embedded multimedia card provides reliable flash-based, 64 GB of storage while 4 GB of RAM expands your bandwidth and boosts your performance (6)
Bestseller No. 3
Lenovo IdeaPad 1 Student Laptop, 15.6" FHD Display, Intel Dual Core Processor, 12GB RAM, 512GB SSD + 128GB eMMC, 1 Year Office 365, Wi-Fi 6, Webcam, Bluetooth, SD Card Reader, Windows 11 Home, Grey*
  • 【High Speed RAM And Enormous Space】12GB high-bandwidth RAM to smoothly run multiple applications and browser tabs all at once; 512GB PCIe NVMe M.2 Solid State Drive + 128GB eMMC allows to fast bootup and data transfer
  • 【Processor】Celeron N4500 (Cores:2 Threads:2; Clockspeed:1.1 GHz Turbo Speed: 2.8GHz; Cache Size: L1: 4096 KB, L2: 12.0 MB, L3: 4 MB)
  • 【Display】15.6" FHD (1920x1080), 250nits, IPS-Level, Anti-glare
  • 【Tech Specs】 1 x Card reader; 1 x HDMI 1.4b; 1 x USB 2.0; 1 x USB-C 3.2 Gen 1 (support data transfer only); 1 x USB 3.2 Gen 1; 1 x Headphone / microphone combo jack (3.5mm);
  • 【Operating System】Windows 11 Home - Beautiful, more consistent new design, Great window layout options, Better multi-monitor functionality, Improved performance features, New videogame selection and capabilities, Compatible with Android Apps

Last update on 2025-02-03 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

The benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

  • Very effective for conversions.
  • The number of products can be limited (e.g. to the top 3 or top 5).
  • The list can be generated by using any search term (keyword).
  • Products can be filtered (e.g. according to offers).
  • You can create your own templates.
  • Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

  • Step 1: Select the search term, e.g. “laptops”.
  • Step 2: Insert the search term into the shortcode.
  • Step 3: If necessary, specify the number of products.

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