5 Best ‘Link In Bio’ Tools For Instagram And Beyond

It can be challenging, if not impossible, to summarize your business in 150 characters.
Yet, this is what you get when you’re trying to create your bio on Instagram – a 150-character limit, which is only around 21 – 38 words.

Plus, you can include ONLY ONE LINK in your bio.
If you’re like most creators and small businesses, it’s simply not enough – since most creators offer around 11 different products on average.
And that’s why you need to use “link in bio” tools.
“Link in bio” tools will help you create customizable, eye-catching link pages where you can include all your links. Plus, these tools can increase Instagram referral traffic by 10–15%.
In this post, you’ll discover the 5 best “link in bio” tools for every creator.
#1: ClickWhale – The Best Open Source “Link In Bio” Tool

Overview
ClickWhale is a link in bio tool for businesses running a WordPress website.
It will allow you to easily manage, shorten, and analyze all your links. Plus, you’ll also have the option to use your own domain – creating a much more professional look than most.
Highlights
ClickWhale is one of the most flexible link managers out there. Here are the key features that we feel make ClickWhale stand out from the rest:
- Customization freedom. Design your website to match your brand, with customizable background, CTA buttons, and font colors.
- Link sharing. You have the freedom of putting your links wherever you want on your site, or sharing them on all social media platforms.
In-depth insights. Analyze your performance, make any necessary changes, use A/B testing, and make the most out of every link. - Your own domain. Most link managers force you to use their domain in all of your links, but with ClickWhale, you can use your own domain name. This instantly makes your links more trustworthy, transparent, and professional.
- Link shortening. Create links that are not only visually appealing, but also considerably shorter.
- Link Tracking. With ClickWhale you’re able to track your links and analyze the data to help you identify more accurately where your traffic is coming from, allowing you to adapt your marketing in future.
Pricing
ClickWhale is available as a completely free WordPress plugin, as well as a Pro version that provides a ton more useful tools and features, including comprehensive link tracking.

Bottom Line
ClickWhale is intuitive, allows in-depth customization, and gives you detailed insights.
You get all of these amazing features, as well as a custom domain, for free – making it one of the most convenient tools on the market.
#2: Linktree – The Most Popular “Link In Bio” Solution

Overview
Linktree has over 24M active users, making it the #1 most popular link in bio page tool.
It has a wide variety of features such as link animations for the links you want to highlight, collecting email signups, and detailed analytics.
Highlights
Here are some of the best features of Linktree:
- Sharable QR code. Add your unique Linktree URL to all the platforms and places you find your audience. Then use your QR code to drive your offline traffic online.
- Animate important links. Draw attention to your most important link with an animated styling, and give visitors the nudge they need.
- Monitor your performance. Track your engagement over time, monitor revenue, and learn what’s converting your audience. Make informed updates on the fly to keep them coming back.
- Customizable themes and templates. Get started in seconds by choosing one of the 48+ winning templates from their successful users. Plus, you can customize each template to your preference and create a unique experience.
Pricing
Linktree offers a free plan which gives you unlimited links.
However, this plan does include a number of limitations, and if you’re looking for some of the best Linktree features such as link animations, email collection, and embedding videos – you’ll need one of their paid plans.
Bottom Line
Linktree is the most popular link in bio tool on the market.
It offers a lot of amazing features that will allow you to engage your audience, capture their email addresses, and convert them into customers.
#3: Tap Bio – The Simplest Solution

Overview
Tap Bio is one of the simplest “link in bio” tools.
It allows you to create profile cards to display your social links and other elements – such as headlines and buttons. What makes it unique is that there is no vertical scroll. Instead, it’s a single page you can swipe to access different cards.
This can be a great way to stand out from competitors.
Highlights
Here are some of the most prominent features of Tap Bio:
- Distraction-free interface. The interface is extremely simple, so your visitors know exactly what to do.
- Ease of use. It’s the simplest tool on the list. Even if you have no previous experience with such tools, you can pick it up in a few minutes.
- Detailed statistics. It connects with Google Analytics and Facebook Pixel, providing you with in-depth data, and helping you understand which pages resonate with your audience best.
Pricing
Tap Bio offers a free plan, but it is limited to just one card.
If you’re a bigger brand or want to create a nice structure on your social media bio page, you’ll need to choose a premium version.

Bottom Line
Tap Bio will make sharing your social media links very easy, and unique.
Even though it features a simple UI with limited customization, it can really help your audience focus on the message you’re trying to convey.
#4: Campsite.bio – The Most Customizable Solution
Overview
Campsite.bio offers a great deal of customization of your page.
There is no other tool that offers such deep customization – right down to the link buttons, which can display images rather than text.
Highlights
Here are some of the most prominent features of Campsite.bio:
- Extensive customization. Customize everything to your needs, and choose from a variety of layouts and templates.
- CRM integrations. Integrate your page with customer-relationship management tools and email marketing solutions for capturing leads.
- Detailed reporting. Get insights into your audience, as well as receive a weekly newsletter with actionable tips to help you improve your page.
- Unlimited links. Don’t limit yourself – use as many links as you need and promote all your products.
Pricing
Campsite.bio offers a free plan for starting businesses that want to grow their audience. However, you’ll need to choose a paid membership if you’re looking to step it up a notch with features such as:
- In-depth data and insights
- Premium integrations
- Opt-in forms

Bottom Line
Campsite.bio is a super-customizable “link in bio” tool.
It also features many additional functionalities that most tools don’t, such as in-depth insights and CRM integrations, delivering the most flawless experience.
#5: Lnk.Bio – Unlimited Links Solution

Overview
Looking for no limits when it comes to your links?
Lnk.Bio is a link in bio tool that allows you to include an unlimited number of links, embed both videos and music, and use a range of customization options.
Highlights
Here are some of the best features of Lnk.Bio:
- Unlimited links. It’s an excellent choice for influencers with tons of links from different social media profiles, and content distributed across different platforms.
- Safety. It offers an official Instagram API for login. You’ll never have to type in your password anywhere.
- Web-based. No need to download an app or install anything. You can access it anytime via a browser on all devices.
- Personal URL. Look more professional, create unique URLs, and stand out from your competitors.
Pricing
The free plan allows you to get started with features such as:
- Custom URLs
- Unlimited links
- WordPress integrations.
If you want to take advantage of their pre-made templates and detailed statistics, you’ll need to choose one of their premium memberships.

Bottom Line
Lnk.Bio is the right tool for creators with a lot of links they want to share.
Plus, you also get an extra level of security with password-protected links. The ability to include a map will also be of great value to businesses with a geographical location for customers to visit.
The demand for social media bio pages is increasing. Creators have more and more products to share with their audience. Unfortunately, most social media platforms make it very difficult, if not impossible, to share links effectively.
As we’ve shown in this article, there are many great solutions to the standard limit of only having one link in a social media bio.
The “link in bio” tool you choose will depend on what you’re looking for. While we are a little biased – as the same amazing people behind AAWP are now also working to bring you the best link in bio solution – our recommendation would be ClickWhale!
It’s super quick and easy to install on your existing personal or business websites that are powered by WordPress. And – perhaps most importantly – they’re committed to supporting the free version, as well as listening to user feedback. So if you have any questions or suggestions, you’ll be in great hands.
Get ClickWhale today and create the best social media bio pages.
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