How To Increase Organic Website Traffic in 2025

Organic traffic is one of the best ways for you to generate affiliate leads.

In fact, just using SEO alone has one of the highest return on investments out of all marketing channels – $22 for each dollar spent.

Source: Maven

However, the real benefits come from the long-term perspective…

If you build a solid foundation, your organic traffic (and affiliate sales) can skyrocket and continue increasing exponentially.

In this post, you’ll discover some of the best ways to drive organic traffic and maximize affiliate sales into 2025… and beyond.

Organic Traffic vs. Paid Traffic

It can be tempting to ‘buy traffic’ with pay per click ads on top of Google.

This strategy may give the impression that you can skip the process of optimizing your website, creating useful blog posts, or any other SEO technique you might want to use.

Unfortunately, this approach tends to be very ineffective, for two reasons:

1. The CPA is very high 
2. The paid traffic does not convert as well

Organic traffic is much better for your affiliate marketing site.

It has an incredible 14.6% close rate and most marketers agree that it’s much better for generating sales than ads.

It’s definitely worth building up for a few weeks or months.

How to Increase Organic Website Traffic

You should be clear on why you want to focus on generating organic traffic.

Let’s look at the best strategies that will help you get that high-converting traffic to your affiliate website quickly.

#1: Researching Keywords

Keyword research will help you understand what your potential customers are looking for.

It lets you discover trends, evergreen topics, and also the demand – which you should be able to meet with your blog posts.

Here’s our go-to process for keyword research.

Identifying Low-Competition Keywords

You should always choose at least one main keyword or keyword phrase for each of your blog posts.

This should act as a focus point of the article. When choosing keywords, we definitely recommend looking closer at these three things.

• The traffic potential. How many searches does a keyword have in a month?
• The competitiveness. How difficult is it to rank for the keyword?
• The searcher’s intent. What is the searcher looking for?

If you can balance these, you’ll maximize the chances of ranking high – and getting traffic.

Also, we recommend focusing on long-tail keywords – 3 to 5 words.

These tend to be the easiest for ranking while also having the highest chances of generating conversions at the same time.

Source: Backlinko

Of course, to conduct in-depth keyword research, you’ll need to use keyword research tools. There are plenty of tools you can choose from, such as Ahrefs, Moz, SEM Rush, or even UberSuggest, which is FREE.

Which one you choose depends on your preference and the features you’re looking for. 

Using the ‘People Also Ask’ Section

The “People Also Ask” section is a Google SERP feature that provides searchers with additional questions and answers related to their original search query.

Taking a closer look at it can be very handy for your research!

You can check these questions to get to know your target audience better. For instance, you can often find:

• Common objections. The objections your target audience has.
• Content ideation. What to include in your content.
• Target audience’s mindset. How and what your audience thinks about.

Just do a quick Google search and see it for yourself.

No Keyword Stuffing!

Unlike many SEO gurus, we don’t recommend stuffing keywords (using a keyword 12 times or more in the article).

This does not work anymore!

Instead, we recommend including keywords naturally.

The main goal should be on the user experience and readability, not keyword density. Just keep this in mind!

However, what is helpful to keep in mind is making sure you’re using plenty of semantically relevant language. So for example:

“If you’re looking at learning to ride a bike you may want to consider the equipment you might need to go with it.”

This could be made much more optimized by writing something along the lines of:

“If you’re looking at learning to ride a bike so that you can enjoy the freedom of the open road, or bicycle trails in the countryside, you will need to think about getting yourself suitable cycling gear, including a safe helmet, gloves, and security items such as bike locks.”

You can see that by expanding on ideas we can include many more words that are relevant to the subject, which can make a big difference to your ranking in the SERPs.

#2: Creating High-Quality Content

To promote your products, you’ll be mostly writing three types of content:

• “Best of” posts. Listing and comparing multiple similar products.
• “Review” posts. Extensive review of a single product.
• “Comparison” posts. In-depth comparison of two or three similar products.

However, there are thousands of these on every possible product you can promote. To get ahead and win readers, you need to produce superior content which is more in-depth, readable, and useful.

Keep on reading to learn our proven approach to creating superior affiliate content and winning customers.

Be Genuinely Useful

In much the same way that you choose the products to promote, you shouldn’t write content purely for generating sales.

Instead, make sure your content is genuinely useful, dive deep into each product, and present unique features that your readers are likely to be interested in.

But what if you don’t personally have any experience with the products?

If this is the case, we recommend going on YouTube and looking at detailed reviews of the products you’re going to be promoting.

These YouTubers have usually used the products themselves (and you can often see them in the video). This will let you gather a few gems and some little-known information about these products that your competitors didn’t mention.

You can also find plenty of reviews at the bottom of product pages on Amazon, and indeed elsewhere. If you go to Google and type in the name of your product, plus the word ‘review’ you’ll likely come across many valuable sources of information.

We also recommend displaying products in a unique way too – and that’s why we created the Amazon Affiliate WordPress Plugin (‘AAWP’ for short).

Although the AAWP plugin is hugely popular with many thousands of WordPress affiliate marketers, there is still a massive opportunity to make your affiliate ads in your blog stand out in a really significant way compared to any of your direct competitors’ efforts.

How can you achieve this?

Consider this: with Amazon’s standard advertisements, you lack any control over their design. You’re limited to a small image and some basic details – that’s all.

In contrast, the AAWP tool gives you complete control over every aspect of your advertisement.

• Do you want to enhance the image size to ensure it’s large, of high quality, and really captures attention? Consider it done!
• Keen to add extra details about the product? Easily manageable!
• Interested in displaying the product’s star rating? Absolutely possible!

Notice the difference below:

Which advertisement do you think will gain more views and clicks?

But not only this, AAWP also enables you to create affiliate ads that incorporate dynamic content!

This feature allows you to insert a ‘Bestsellers’ advert into your blog, which continually updates to reflect the most popular and top-selling items in your selected category, displaying them automatically!

You can also incorporate a ‘New Releases’ advert that routinely checks Amazon to identify the latest products in your area of interest, showcasing them to your audience.

These features significantly contribute to making your blog stand out compared to others, boosting your earnings from Amazon affiliate marketing.

Get AAWP, and start creating an outstanding affiliate marketing experience immediately.

Include Images

Using product images in your content does two things for readers:

• Shows you’ve used the product. This will increase your trustworthiness, and make readers stay on your website longer.
• Helps readers imagine using products. This will massively increase the chances of driving sales.

Plus, you will also be more likely to receive shares on social media. Just make sure you don’t include too many generic stock images, including those from sources such as Unsplash, Pexels, or Pixabay.

Check Your Grammar & Styling

A single grammatical error can cut your conversion in half, according to the BBC. 

While spelling and grammar don’t play a direct role in Google rankings, they might have an indirect impact on the perceived quality of your content. Think about it, how can a post be very high-quality when it’s full of errors?

It automatically signals to readers that the writer didn’t put enough effort into it. To prevent grammatical errors, we recommend always following this three-step process:

1. Proofread your content. You want to ideally read the content out loud.
2. Use Grammarly. Go through each of the Grammarly suggestions.
3. Use the Google Docs Spelling & Grammar check. Quickly spot and resolve those typing errors or spelling mistakes.

Also, we suggest using bold for highlighting important words or sentences. It can make a huge difference – mainly for readers who are just skimming.

#3: Promote Your Content

You almost certainly won’t have enough loyal readers who will share your content for you from the beginning. That’s why it’s essential to actively share and promote your content online. There are a lot of useful ways to promote affiliate content. 

We’ve chosen our most effective ways for promoting content that work instantly.

Leverage Social Media

Social media is the best place to connect with potential customers and share content.

Which social media platform you use largely depends on the type of products you promote and what platform are you the most familiar with. Join groups, interact with others, and start conversations to drive attention and clicks.

We also recommend being consistent and posting regularly, making sure your content is focused on topics and ideas that people are interested in – and which provides value.

Source: Retailers Group

Repurpose Your Content

Not sure what content to create for your social media?

We recommend repurposing your existing content and turning it into different content types. For instance, if you have a blog post, you can turn it into:

• Social media posts
• Infographics
• Videos

You can transform your content and reach different audiences, or just appeal to the same audience who is looking to consume your content differently.

Source: Render Forest

Answer Quora Questions (Or Any Other Forum)

One of the lesser known ways to promote your content is to head over to online forums and answer people’s questions with your content.

For instance, let’s say someone asks “what are the best lifestyle shoes for men?” You can then go ahead and answer the question and offer a way to learn more or discover other alternatives on your blog.

Even though this approach takes a lot of time, it’s highly effective, since it’s personalized.

#4: Perfecting Website Performance and UX

User experience is one of the most important things for increasing time on site, improving the bounce rate, and maximizing affiliate sales.

Improving the UX (user experience) is also extremely profitable, offering one of the highest returns on investment.

Source: AmazonAWS

Here are some of the best ways to maximize the user experience for your customers.

Deliver a Lightning-Fast Experience

Speed is one of the most important parts of user experience – nobody likes to wait for ages for a website to load.

Google is very clear about page speed – recommending that websites load in no more than two seconds – and preferably in under one second.

Yet despite this,the average load time is 8.6s – which is way slower! Unfortunately, this has a huge impact on sales…

Source: TruConversions

That’s right, it takes as little as a one second delay to decrease your conversions by 7%

The bounce rate is no different – massively increasing with each second of load time added.

Source: Google

If you are looking to assess your page speed, you can head over to PageSpeed Insights.

Be Exceptional on Every Device

The majority of users browse on their smartphone or tablet – and that’s also where most purchase decisions are made, making a mobile-friendly design a MUST. Unfortunately, many websites are still poorly optimized for smaller devices. 

(And their user experience and conversion rate suffer.)

Source: Fluent

To check whether your site is responsive, head over to Mobile-Friendly Test. Just fill in your URL and perform the test.

Make Everything Clear

Your visitors must know precisely where to click and what to do. 

If they get confused or lost, they will leave you for competitors – and you will lose a valuable customer. The easiest way to achieve this is to create a super-simple customer journey with minimal distractions. 

No unnecessary elements, or any clutter.

Also, if you’re looking to step it up a notch, you have to perform split testing. 

This is a method where you run multiple variations of the same thing and see which users find easier or more intuitive.

Source: Optimizely

#5: Optimizing Existing Content

Adding fresh, high-quality content to your website is an excellent way to drive traffic. But, you should not forget about your existing content, too…

Your potential customers might want to explore some of your other blog posts and look for the stuff that is on your page – but if it’s low-quality, it will only scare them away! Plus, optimizing existing content will really help to drive more traffic.

In our experience, it’s best to go over your existing blog posts at least once a year.

Just head over to your site and take a note of blog posts that are outdated or inaccurate – updating them to provide readers with the correct information.

Source: SEM Rush

After that, create an action plan to fix your posts and ensure they become relevant again.

This process may be a little tedious and time consuming. However, the rewards are definitely worth the effort. In fact, we’ve seen some of the biggest traffic spikes following the updating of our existing content.

Make sure to do the same for your website as well!

Get High-Converting Traffic to Your Affiliate Site

Increasing your organic traffic is one of the best ways to generate affiliate marketing leads and maximize your sales.

To learn more about affiliate marketing, check out what other affiliate marketers have been reading recently:

• From Hobby to Hustle: How to Turn a Blog Into a Thriving Business
• How To Write A Good Product Review That Sells
• The 21 Best Affiliate Marketing Tools & How to Use Them: Our Bulletproof Approach

Looking for a way to generate more revenue and maximize profits?

That’s precisely what AAWP can help you with.

AAWP is our WP plugin designed specifically to help Amazon affiliates make the most of their affiliate journey – and maximize commissions. We offer a ton of handy tools and features that will help you customize your affiliate ads for the best results.

You can create Bestsellers, New Releases, Product boxes, and so much more.

These features will allow you to not only get the attention of potential customers but also separate you from other affiliate marketers.

Get started with AAWP today and create a winning affiliate website right now. 

Start now with AAWP!

AAWP is the #1 WordPress plugin for Amazon affiliates who are serious about earning more. Get started today!

Get Started Today!