A Proven Product Review Template You Can Reuse
Looking to maximize your affiliate marketing sales?
There are three types of content that are extremely powerful for driving higher revenue and capturing customers.
- Product reviews
- ‘Best of’ posts
- Comparison posts
In this post, we’ll be focusing on the first one – product reviews.
These are posts that provide customers with the information they need to decide whether a product is the right one for them. There are countless reviews online for virtually every product on the market.
So, today, we’re going to look at how to make your product reviews stand out.
Let’s jump in!
The Purpose of a Product Review
Product reviews can massively increase affiliate sales. In fact, it’s one of the best types of content for maximizing conversions.
This is for three reasons:
- You’re targeting people who are ready to buy.
- You’re answering every customer’s questions and objections.
- You reassure potential customers that they’re making the right choice.
You’ll also indirectly increase your credibility and authority.
This is because when writing a review, you’ve probably used the product yourself and can give an honest, unbiased opinion – or at least that’s how customers perceive it.
In other words, it’s a win-win for both you and the customer!
The Components of an Effective Product Review Template
There is no single best product review template.
However, there are several elements you can find in almost every high-performing product review. Let’s now look at those so you can include them in your reviews.
#1: Have A Clear, Scannable Structure
Most of us just skim content until we get to the part that interests us.
If this sounds like you, you’re not alone – 73% of people admit to skimming blog posts. However, if your content looks like the example below, you’ll scare away all of these readers.
That’s why it’s essential to make your content skimmable.
To do that, we recommend adding a structure, using headings, and adding bold and italics with plenty of high quality images wherever you can.
Which post would you rather read, the one above or the one below?
It’s a no-brainer!
Make sure that every type of content is skimmable and easy to consume for readers.
Note: If you’re looking for a specific structure we recommend for product review posts, check the ‘Bulletproof Product Review Template’ section later in the article.
#2: Add Tons of Images
Including images in your product review posts shows readers two things:
- You’ve researched the product well
- You’ve probably used the product
Both of which increase your authority and trustworthiness.
Not only that, but the old adage “a picture paints a thousand words” is definitely true when it comes to affiliate marketing. You can describe a new trainer to me in pages of text, but show me a few high-quality photos, and I’m much more likely to find myself reaching for my credit card!
If you have a chance, we strongly recommend you use the product yourself. This is by far the best way to write product review posts. If you don’t, you should at least go to the product’s page and use some of the provided images in your post.
This can make a huge difference for your conversions.
This is because images significantly increase conversions for affiliate content – with 67% of shoppers rating high-quality images as “very important” to their purchase decision.
#3: Include Pros & Cons
It’s great to highlight the best features of the product you promote.
But, let’s be real, no product is perfect. And if you’re not including any cons of the product you’re promoting, it can lower the overall credibility of your review. It also shows that you’re obviously biased and just want to make commissions.
This should not be the goal of any good product review!
Of course, you don’t want to trash the product – and you should definitely present it in a bright light. However, it’s important to add balance by including cons as well.
This same approach that applies to product reviews also goes for reviews in general…
If it’s too good to be true, it probably is.
#4: Tell People Who the Product Is For (And Also Who It’s Not For)
Does it make sense to read a product review about a product that’s not for you?
The answer is NO!
That’s why we recommend adding who the product is for somewhere at the top of your product review – so customers can know whether it’s likely to apply to them or not..
This is very beneficial for a couple of reasons.
- You don’t waste customer’s time if they were never going to be interested in this particular product – instead you can send them to alternatives that they can consider purchasing something more suitable.
- You speak to the ideal customers – they’re more likely to continue reading your product review if the product sounds as though it could be the perfect fit.
Here’s an example of how we included this section in one of our review posts:
Make sure to do the same!
#5: Recap Important Conclusions at the End
Customers love the TL;DR (too long, didn’t read) sections.
We don’t like to read thousands of words and then find out that the product is probably not a good fit – wasting valuable time from our day. That’s why many people skim the content, get to the conclusion, and read just that.
For you, this means that your conclusion should serve these two purposes:
- It should nicely wrap up the content.
- It should provide all the necessary information that customers need.
It doesn’t have to be complicated. Instead, make sure to keep it concise and focus on the stuff that matters – don’t overthink it.
#6: Present Alternatives
Let’s be honest: not everyone is your ideal customer.
Unfortunately, if you’re not including alternatives in your product review (like most affiliate marketers), you are losing tons of potential revenue…
Featuring an alternative in your product reviews can help to capture more customers. If a potential customer reading your review is not the right fit, you can easily point them to the alternative product that is right for them…
…and increase your chances of making a conversion!
#7: Feature a Clear CTA
A clear call to action (CTA) can do wonders for your affiliate marketing business.
It seamlessly shows potential customers what the next steps are – empowering them to buy the products from you! To make your CTA as effective as possible, we recommend adding personalization.
This can skyrocket conversion rates – personalized CTAs increase conversions by an impressive 202%.
Therefore make sure to ditch the old, boring ‘Click Here’ CTAs and use these instead:
- ‘Grab your new [product] shoes now and conquer new distances effortlessly!’
- ‘Don’t miss out on effortless cooking – get your ideal [product] today and sizzle up delicious meals with precision and ease!’
- ‘Don’t settle for anything less than exceptional – buy your ideal [product] now and let your music transport you to another world of audio perfection!’
It will go a long way in boosting your affiliate conversions.
A Bulletproof Product Review Template
TL;DR?
Or maybe you just want to get a template and start writing your next awesome product review. Either way, we’re presenting you with our own bulletproof product review template.
(We’ve seen a massive boost in conversions from using it.)
Introduction:
- Briefly introduce the product.
Who Is It For:
- Describe the ideal user or target audience for this product.
- Discuss specific needs or preferences that align with this product.
Appearance And Design:
- Evaluate the aesthetics, build quality, and materials used.
- Comment on the overall design and its appeal.
Performance:
- Assess the product’s functionality and how well it performs its intended tasks.
- Discuss any standout features or capabilities.
User-Friendliness:
- Describe how easy or challenging it is to use the product.
- Mention any intuitive or confusing aspects of its operation.
Durability And Quality:
- Evaluate the durability and sturdiness of the product.
- Comment on the quality of materials and construction.
Value For Money:
- Discuss whether the product’s price is justified by its quality and performance.
- Compare it with similar products in terms of value.
Pros:
- List the product’s positive aspects and strengths.
- Highlight standout features or functionalities.
Cons:
- Identify any drawbacks or weaknesses of the product.
- Mention areas for improvement.
Alternatives:
- Provide a brief overview of similar products available in the market.
- Highlight key differences between the reviewed product and its alternatives.
Conclusion / Overall Opinion:
- Summarize your overall experience with the product.
- Provide a recommendation based on your assessment.
Call To Action (CTA)
Of course, you can customize this template however you like in order to fit your products and niche.
Give it a try now, and let us know how it works for you!
Conclusion – Create The Best Product Reviews
Product reviews are a fantastic way to capture more revenue and add credibility to your affiliate marketing brand.
To learn more affiliate marketing tips, check out what other affiliate marketers have been reading recently:
- From Hobby to Hustle: How to Turn a Blog Into a Thriving Business
- How To Create Affiliate Links From Amazon — Ultimate Guide
- The Top 6 Facebook Groups for Affiliate Marketers
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