Bestseller (Lists)

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. This means that the list only ever shows the most popular and the most frequently purchased products on Amazon.

By default, 10 products are displayed in the list, but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

• A concise overview (shorter list).
• A higher click rate.
• Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.

An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

SaleBestseller No. 1

Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 256GB SSD Storage, 12MP Center Stage Camera, Touch ID; Midnight*

• SPEED OF LIGHTNESS — MacBook Air with the M4 chip lets you blaze through work and play. With Apple Intelligence,* up to 18 hours of battery life,* and an incredibly portable design, you can take on anything, anywhere.
• SUPERCHARGED BY M4 — The Apple M4 chip brings even more speed and fluidity to everything you do, like working between multiple apps, editing videos, or playing graphically demanding games.
• BUILT FOR APPLE INTELLIGENCE — Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.*
• UP TO 18 HOURS OF BATTERY LIFE — MacBook Air delivers the same incredible performance whether it’s running on battery or plugged in.*
• A BRILLIANT DISPLAY — The 13.6-inch Liquid Retina display supports 1 billion colors.* Photos and videos pop with rich contrast and sharp detail, and text appears supercrisp.

$999.00 −$149.01 $849.99

Buy on Amazon Price incl. tax, excl. shipping

Bestseller No. 2

15.6 Inch Laptop with Office 365, 4GB RAM, 128GB Storage Expandable 1TB, 5205U Processor, HD Display, Windows 11 Laptops Computer, Wi-Fi 5, BT4.2, Numpad, Type-C, for Business and Students.*

• Portable Lightweight Design: Weighing just 3.6 lbs, the Laptop S7HI is portable, making it perfect for travel, work, and school. Its slim profile and 15-inch HD IPS display offer a great balance of size and portability for everyday use
• Powerful Processor: With a base frequency 1.9GHz Intel 5205U processor, this laptop handles multiple tasks efficiently. Whether you're working, studying, or streaming, enjoy a smooth experience with reliable performance
• Ample Storage with Expansion: 128GB of internal storage with an extra 1TB SSD expansion slot offers plenty of room for your documents, photos, and videos. Ideal for students and professionals needing more space for files and projects
• Windows 11 and Office 365: Pre-installed Windows 11 with an included one-year Office 365 subscription ensures you're ready to start working immediately. The perfect solution for business and schoolwork
• Comprehensive Connectivity Options: Equipped with Type-C, HDMI, SD Card Reader, and more, this laptop offers flexible connectivity. Stay connected via dual-band WiFi and Bluetooth 4.2, ensuring fast internet access and peripheral support

$219.99

Buy on Amazon Price incl. tax, excl. shipping

Bestseller No. 3

Dell Inspiron i7430 2-in-1 Laptop, 14" WUXGA IPS Touchscreen, Intel i7-1355U 10-Core, Iris Xe Graphics, 16GB LPDDR5 4TB SSD, Backlit KB, Thunderbolt 4, Fingerprint, Wi-Fi 6E, 1080p Camera, Win10 Pro*

• [High-Speed Memory & Storage] 16GB DDR5 SDRAM; 4TB PCI-E NVMe SSD; Windows 10 Pro
• [High-End Performance CPU] Latest powerful and efficient 13th Generation Intel i7-1355U Processor (Up to 5.0 GHz with Intel Turbo Boost Technology, 12 MB Intel Smart cache, 10 Cores, 12 Threads)
• [14" WUXGA Touchscreen] 1920 x 1200 pixels, IPS, multi touch-enabled, 250 nits, 45% NTSC, WVA with ComfortView Support, Thin Bezel LCD; Powered by Intel Iris Xe Graphics
• [Connection & Ports] Wi-Fi 6E (2x2) 802.11AX and Bluetooth 5.1 Combo; 2x Thunderbolt 4 support Power Delivery / DisplayPort through USB Type-C, 1x USB 3.2 Gen 1 Type-A, 1x HDMI 2.0, 1x Headphone and microphone combo jack
• [Additional Attributes] Backlit Keyboard, Fingerprint Reader; 1080p FHD Camera with Privacy Shutter; 54Whr 4-Cell lithium-ion battery (up to 8 hours battery life); 12.36" x 8.92" x 0.73" inches, 3.48 lbs; Platinum Silver; 65W AC Adapter

$1,389.00

Buy on Amazon Price incl. tax, excl. shipping

Last update on 2025-10-06 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

The benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

• Very effective for conversions.
• The number of products can be limited (e.g. to the top 3 or top 5).
• The list can be generated by using any search term (keyword).
• Products can be filtered (e.g. according to offers).
• You can create your own templates.
• Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

• Step 1: Select the search term, e.g. “laptops”.
• Step 2: Insert the search term into the shortcode.
• Step 3: If necessary, specify the number of products.