Bestseller (Lists)
An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.
What is an Amazon bestseller list?
A bestseller list is an automated list that is generated from a specific Amazon product category. This means that the list only ever shows the most popular and the most frequently purchased products on Amazon.
By default, 10 products are displayed in the list, but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.
If you limit the products in the list, e.g. to the top 3, these are the benefits:
- A concise overview (shorter list).
- A higher click rate.
- Helping visitors to make a buying decision.
In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.
An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.
An example of an Amazon bestseller list
Here is an example of the top 3 laptops on Amazon:
- Portable Lightweight Design: Weighing just 3.6 lbs, the Laptop S7HI is portable, making it perfect for travel, work, and school. Its slim profile and 15-inch HD IPS display offer a great balance of size and portability for everyday use
- Powerful Processor: With a base frequency 1.9GHz Intel 5205U processor, this laptop handles multiple tasks efficiently. Whether you're working, studying, or streaming, enjoy a smooth experience with reliable performance
- Ample Storage with Expansion: 128GB of internal storage with an extra 1TB SSD expansion slot offers plenty of room for your documents, photos, and videos. Ideal for students and professionals needing more space for files and projects
- Comprehensive Connectivity Options: Equipped with Type-C, HDMI, SD Card Reader, and more, this laptop offers flexible connectivity. Stay connected via dual-band WiFi and Bluetooth 4.2, ensuring fast internet access and peripheral support
- Comprehensive Connectivity Options: Equipped with Type-C, HDMI, SD Card Reader, and more, this laptop offers flexible connectivity. Stay connected via dual-band WiFi and Bluetooth 4.2, ensuring fast internet access and peripheral support
- Powered by the Intel Processor N150 (up to 3.6 GHz with Intel Turbo Boost Technology, 6 MB L3 cache, 4 cores, 4 threads), the HP 14 laptop ensures smooth, responsive computing - perfect for work, web browsing, or light content creation
- Memory & Storage for Business & Study: With 4GB DDR4 RAM, this HP business laptop handles multitasking effortlessly. It includes 128GB flash storage plus a 128GB Micro SD card for ample file space. The long battery life keeps you productive through a full day of work or study, making it a great HP student business laptop
- Wi-Fi 6 (2x2) and Bluetooth 5.4 ensure fast, stable connections. Whether for work or play, this HP 14 laptop keeps you flowing. Stay connected with multiple ports, including USB Type-C (10Gbps), 2x USB Type-A, HDMI 1.4b, and an SD card reader.
- Windows 11 Home in S mode; Natural Silver. This thin and light laptop is perfect for students and business professionals on the go. You can easily carry it anywhere for work and entertainment without being troubled by its weight. Bundled with Instant Expansion with 8 in 1 Ports: 1 * USB Type-C port, 1 * RJ-45 port, 2 * USB 3.0 port, 1 * SD card slot, 1 * Micro SD Card slot, 1 * headphone combo jack and 1 * 4K HDMI (30hz).
- SPEED OF LIGHTNESS — MacBook Air with the M4 chip lets you blaze through work and play. With Apple Intelligence,* up to 18 hours of battery life,* and an incredibly portable design, you can take on anything, anywhere.
- SUPERCHARGED BY M4 — The Apple M4 chip brings even more speed and fluidity to everything you do, like working between multiple apps, editing videos, or playing graphically demanding games.
- BUILT FOR APPLE INTELLIGENCE — Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.*
- UP TO 18 HOURS OF BATTERY LIFE — MacBook Air delivers the same incredible performance whether it’s running on battery or plugged in.*
- A BRILLIANT DISPLAY — The 13.6-inch Liquid Retina display supports 1 billion colors.* Photos and videos pop with rich contrast and sharp detail, and text appears supercrisp.
Last update on 2025-09-06 // Source: Amazon Affiliates
[amazon bestseller="laptops" items="3"]The benefits of an Amazon bestseller list
Here is a brief overview of the benefits:
- Very effective for conversions.
- The number of products can be limited (e.g. to the top 3 or top 5).
- The list can be generated by using any search term (keyword).
- Products can be filtered (e.g. according to offers).
- You can create your own templates.
- Widgets are available.
Create an Amazon bestseller list in just 3 steps
How to create a bestseller list in 3 steps:
- Step 1: Select the search term, e.g. “laptops”.
- Step 2: Insert the search term into the shortcode.
- Step 3: If necessary, specify the number of products.
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