Bestseller (Lists)
An Amazon bestseller list shows the products that are the most popular and the most frequently purchased within a product category.
What is an Amazon bestseller list?
A bestseller list is an automated list that is generated from a specific Amazon product category. This means that the list only ever shows the most popular and the most frequently purchased products on Amazon.
By default, 10 products are displayed in the list, but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.
If you limit the products in the list, e.g. to the top 3, these are the benefits:
- A concise overview (shorter list).
- A higher click rate.
- Helping visitors to make a buying decision.
In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.
An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.
An example of an Amazon bestseller list
Here is an example of the top 3 laptops on Amazon:
- MICRO-EDGE HD TOUCHSCREEN DISPLAY - Reach out and control your PC with just pinch, tap, or swipe, for a totally intuitive experience with flicker-free, 1366 x 768 resolution visuals
- AMD RYZEN PROCESSOR - Experience acceleration for your work and creativity in a laptop powered by an AMD Ryzen 3 processor and boosted with incredible battery life
- AMD RADEON GRAPHICS - Experience high performance for all your entertainment whether it's games or movies
- STORAGE AND MEMORY - 128 GB PCIe NVMe M.2 SSD performs up to 15x faster than a traditional hard drive; and 8 GB LPDDR5 RAM memory is power efficient and provides speedy, responsive performance
- WINDOWS 11 HOME IN S MODE - Experience the most secure Windows ever built with added protection against phishing and malware
- READY FOR ANYWHERE – With its thin and light design, 6.5 mm micro-edge bezel display, and 79% screen-to-body ratio, you’ll take this PC anywhere while you see and do more of what you love (1)
- MORE SCREEN, MORE FUN – With virtually no bezel encircling the screen, you’ll enjoy every bit of detail on this 14-inch HD (1366 x 768) display (2)
- ALL-DAY PERFORMANCE – Tackle your busiest days with the dual-core, Intel Celeron N4020—the perfect processor for performance, power consumption, and value (3)
- 4K READY – Smoothly stream 4K content and play your favorite next-gen games with Intel UHD Graphics 600 (4) (5)
- STORAGE AND MEMORY – An embedded multimedia card provides reliable flash-based, 64 GB of storage while 4 GB of RAM expands your bandwidth and boosts your performance (6)
- 【Processor】Intel Pentium N200 (4 Cores, 4 Threads, Max Boost Clock Up to 3.70Ghz, 6MB Cache). Intel UHD Graphics. This 15.6-inch laptop is also equipped with Windows 11 S, which makes your work or study easy and convenient.
- 【Display】This laptop has a 15.6-inch LED display with 1366 x 768 (HD) resolution and vivid images to maximize your entertainment.
- 【Powerful Storage】Up to 32GB RAM can smoothly run your games and photo- and video-editing applications, as well as multiple programs and browser tabs, all at once. 128GB UFS Solid State Drive leaves the power at your fingertips with the fastest data transfers currently available.
- 【Tech Specs】1 x USB-C. 2 x USB-A. 1 x HDMI 1.4b. 1 x Headphone/Microphone Combo Jack. Wi-Fi 6. Bluetooth 5.3. Windows 11 S, 1-Year Microsoft Office 365, Numeric Keypad, Camera Privacy Shutter, up to 11 hours and 45 minutes video playback battery. HP Fast Charge charges 0 to 50% in 45 minutes. HP True Vision HD Camera. Tuned stereo speakers.
- 【Designed for the Office】With Windows 11 S, Intel UHD Graphics, Numeric Keypad, Camera Privacy Shutter, Up to 11 hours and 45 minutes video playback battery. HP Fast Charge charges 0 to 50% in 45 minutes. HP True Vision HD Camera. Tuned stereo speakers, it ensures a stylish and innovative look, excellent portability, and is suitable for daily work and play. It is a great choice for businesses, offices, or students.
Last update on 2025-08-07 // Source: Amazon Affiliates
[amazon bestseller="laptops" items="3"]The benefits of an Amazon bestseller list
Here is a brief overview of the benefits:
- Very effective for conversions.
- The number of products can be limited (e.g. to the top 3 or top 5).
- The list can be generated by using any search term (keyword).
- Products can be filtered (e.g. according to offers).
- You can create your own templates.
- Widgets are available.
Create an Amazon bestseller list in just 3 steps
How to create a bestseller list in 3 steps:
- Step 1: Select the search term, e.g. “laptops”.
- Step 2: Insert the search term into the shortcode.
- Step 3: If necessary, specify the number of products.
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