Bestseller (Lists)

What is an Amazon bestseller list?

A bestseller list is an automated list that is generated from a specific Amazon product category. This means that the list only ever shows the most popular and the most frequently purchased products on Amazon.

By default, 10 products are displayed in the list, but you can also limit the number of products. For example, you can simply display the top 3 or top 5 products from a category.

If you limit the products in the list, e.g. to the top 3, these are the benefits:

• A concise overview (shorter list).
• A higher click rate.
• Helping visitors to make a buying decision.

In addition, you can expand a bestseller list with various attributes. For example, turn a filter on to only show the products currently on offer or discounted.

An Amazon bestseller list is not restricted to posts or pages. If you use the Amazon bestseller list widget, you can incorporate the bestseller list into the sidebar of a blog.

An example of an Amazon bestseller list

Here is an example of the top 3 laptops on Amazon:

Bestseller No. 1

HP Laptop Computer for Home and Business Student, 15.6" FHD, Intel 4-Core Processor (Beat i3-1115G4), 32GB DDR4 RAM, 1TB PCIe SSD, WiFi 6E, Bluetooth 5.3, Type-C, HDMI, Windows 11 Pro, Tichang*

• Designed for everyday needs, this HP 15.6" FHD laptop features a Intel Processor N100 processor (up to 3.4 GHz with Intel Turbo Boost Technology, 6 MB L3 cache, 4 cores, 4 threads).
• The 15.6" (1920x1080) 250nits Non-Touch Anti-glare, 45% NTSC display has a thin bezel, which provides a comfortable viewing space for your videos, photos, and documents. Graphics: Intel UHD Graphics.
• RAM: 32GB DDR4 SDRAM Memory; Hard Drive: 1TB PCIe NVMe M.2 SSD.
• Wireless: MediaTek Wi-Fi 6E MT7902 (1x1) and Bluetooth 5.3 wireless card; 1 USB Type-C 5Gbps signaling rate (supports data transfer only and does not support charging or external monitors); 2 USB Type-A 5Gbps signaling rate; 1 AC smart pin; 1 HDMI 1.4b; 1 headphone/microphone combo.
• Operating system: Windows 11 Professional English 64bit. Full-size, soft grey keyboard with numeric keypad ensures that typing is supremely comfortable. Bundled with Tichang Cable.

$499.00

Buy on Amazon Price incl. tax, excl. shipping

SaleBestseller No. 2

HP 14 Laptop, Intel Celeron N4020, 4 GB RAM, 64 GB Storage, 14-inch Micro-edge HD Display, Windows 11 Home, Thin & Portable, 4K Graphics, One Year of Microsoft 365 (14-dq0040nr, Snowflake White)*

• READY FOR ANYWHERE – With its thin and light design, 6.5 mm micro-edge bezel display, and 79% screen-to-body ratio, you’ll take this PC anywhere while you see and do more of what you love (1)
• MORE SCREEN, MORE FUN – With virtually no bezel encircling the screen, you’ll enjoy every bit of detail on this 14-inch HD (1366 x 768) display (2)
• ALL-DAY PERFORMANCE – Tackle your busiest days with the dual-core, Intel Celeron N4020—the perfect processor for performance, power consumption, and value (3)
• 4K READY – Smoothly stream 4K content and play your favorite next-gen games with Intel UHD Graphics 600 (4) (5)
• STORAGE AND MEMORY – An embedded multimedia card provides reliable flash-based, 64 GB of storage while 4 GB of RAM expands your bandwidth and boosts your performance (6)

$229.99 −$56.09 $173.90

Buy on Amazon Price incl. tax, excl. shipping

Bestseller No. 3

HP EliteBook 6 G1i 14" Notebook - WUXGA - Intel Core Ultra 7 265U - vPro Technology - 16 GB - 512 GB SSD - English Keyboard - Pike Silver Aluminum*

• With 16 GB of memory, users can run multiple programs concurrently without experiencing any performance loss
• The 14" 1920 x 1200 screen delivers an exceptional viewing experience, featuring vibrant colors, sharp resolution, and wide viewing angles
• 512 GB SSD offers ample capacity to store your essential documents, favorite songs, movies, and pictures, ensuring you have plenty of space for all your digital content

$1,664.08

Buy on Amazon Price incl. tax, excl. shipping

Last update on 2025-07-07 // Source: Amazon Affiliates

[amazon bestseller="laptops" items="3"]

The benefits of an Amazon bestseller list

Here is a brief overview of the benefits:

• Very effective for conversions.
• The number of products can be limited (e.g. to the top 3 or top 5).
• The list can be generated by using any search term (keyword).
• Products can be filtered (e.g. according to offers).
• You can create your own templates.
• Widgets are available.

Create an Amazon bestseller list in just 3 steps

How to create a bestseller list in 3 steps:

• Step 1: Select the search term, e.g. “laptops”.
• Step 2: Insert the search term into the shortcode.
• Step 3: If necessary, specify the number of products.