How To Import All Your Amazon SiteStripe Affiliate Links in One Click
Key Highlights:
- In December 2023, Amazon removed the ability to use their SiteStripe tool to create image and text+image affiliate ads.
- All existing image and text+image affiliate ads stopped working.
- The Amazon Affiliate WordPress Plugin (AAWP) includes a one-click SiteStripe migration tool that can update and replace all image and text+image affiliate ads to keep your Amazon affiliate earnings strong.
As an affiliate marketer, you’ll be very well aware of the power that visual images have when trying to sell. Which makes it very odd indeed that this is the exact feature Amazon removed from Amazon affiliates last year.
Previously, registered Amazon Associates could use the SiteStripe tool at the top of any Amazon product page to generate a text link, text+image ad, or just an image ad, all of which had the affiliate ID embedded in the code. This made dropping the ad anywhere on a web page easy, and many affiliates relied on this for years.
With Amazon pulling the rug away (presumably, including all images of the rug too!), this not only restricted many affiliates from being able to create the types of adverts they wanted to use, but immediately broke every embedded product listing throughout all their existing sites.
Like many other affiliate marketers, you may have asked the question, “Why would Amazon do that, when it makes it harder for affiliates to help make them money?”
Good question. And the answer is very likely because Amazon knew what we here at AAWP have been saying for years: their image ads sucked.
As you can see in the image above, the Amazon SiteStripe image ad on the left is wa-a-a-ay less attention-grabbing than the product ad on the right, which was created with our tool – the Amazon Affiliate WordPress plugin.
For years, we’ve been arguing how much better affiliate ads can be using tools such as AAWP, and Amazon has kind of agreed, pulling the plug on the image ads in the hope that more people will start using its API tools.
As AAWP already uses Amazon’s API, it’s a perfect solution for creating eye-catching affiliate ads.
But more importantly, it’s also the perfect tool for fixing those image and text+image ads already spread throughout your WordPress website that are no longer working.
In January 2024, we included a one-click SiteStripe migration tool in version 3.32.0, and it remains the number one tool for instantly fixing all Amazon image ads throughout any WordPress website. This tool helps to fix the problem and get your Amazon earnings back up where they should be.
How to Migrate SiteStripe Listings With AAWP
AAWP’s one-click SiteStripe migration tool is very simple to use, and getting started with AAWP is simple, too, if you don’t already have it installed on your WordPress website.
1. Install the AAWP Plugin
First, make sure you have installed the Amazon Affiliate WordPress plugin on your website. You can do that by visiting https://getaawp.com and choosing the best plan for your affiliate business.
Plans start from just $49/year (or a lifetime license for only $199) and include a no-quibble 30-day money-back guarantee.
2. Access the SiteStripe Migration Tool
Once you’ve selected your plan, downloaded, and installed the AAWP plugin, head over to the AAWP section of your Admin Dashboard menu on the left and select ‘Tools’:
In the main window, you’ll now see a series of tabs. Click the one that says ‘Migrations’:
You will now see the one-click SiteStripe migration tool.
Once you click the ‘Migrate’ button, you’ll see a confirmation message that the migration process has begun and that it might take a few minutes (depending on the size of your website and the number of Amazon affiliate ads).
AAWP will then automatically replace all image or text+image listings created using the SiteStripe tool and convert them into the most suitable format for your page, position, and listing type.
Using AAWP to Go Beyond SiteStripe
Since Amazon’s SiteStripe tool can now only provide text links, unless that’s all you want, you’ll need to use the many additional tools and features that come with the AAWP plugin.
Let’s examine three that we recommend you examine once you’ve completed the SiteStripe migration.
1. Amazon Product Boxes
We’ve already seen how AAWP’s standard product box listings look so much more eye-catching and engaging than anything Amazon’s SiteStripe could manage. But did you know that these product boxes are fully editable?
With AAWP, you can fully edit the title and the description with your own text. You can also choose which data fields or elements of the product listing are displayed, such as star ratings, price, the title, and the description.
You can even choose to display your product boxes using different designs. AAWP includes several ready-made product box styles, but you can easily create your own custom style to suit your brand.
2. Comparison Tables
Comparison tables are hugely powerful. Research has shown that customers presented with one are 85% more likely to purchase a product by clicking the affiliate link.
This is largely because customers view these comparison tables as doing so much of the legwork for them, narrowing down the vast selection of options to just a few curated products and presenting these in a way that lets customers easily understand how they compare and match up to their own needs.
Offering a choice is a powerful psychological trick that many of the world’s most successful brands employ to convert a far higher number of customers than a single option ever can.
AAWP lets you easily and quickly create clear, well-formatted comparison tables that convert more customers than single product listings.
Simply choose the number of products you want to display in your comparison table, add the product ASIN numbers (displayed on every product page), and then insert the shortcode into your web page or post.
3. Bestseller & New Releases Lists
The problem with choosing a product to display in an affiliate ad is that six months later, there will probably be a newer, better, and more popular alternative. So, how do you deal with that?
You could either go through your product listings and replace them individually, or take advantage of AAWP’s dynamic listings tools, including Bestseller Lists and New Releases Lists.
With these dynamic listings, you simply need to choose the keywords or categories you want to include and the number of items to display in the list. AAWP will then automatically search for either the bestselling items or latest releases on Amazon that match your keywords or category, displaying them in eye-catching product boxes like the one shown above.
But this isn’t a one-time process. AAWP will continually scan Amazon’s product listings to determine the latest and best-selling products, ensuring that your visitors see the most relevant listings every time they visit.
Naturally, this is a surefire way to significantly increase click-throughs and affiliate sales.
Conclusion
Although Amazon’s removal of the ability to create image product listings with SiteStripe seemed both bizarre and infuriating to many affiliate marketers, the truth is that those still relying on Amazon’s image listings were already at a serious disadvantage.
Switching to a tool such as the Amazon Affiliate WordPress plugin not only offers an exceptionally quick and simple way to migrate all your old SiteStripe product ads with a single click, but also take advantage of the wealth of additional tools included, such as fully customizable data fields, comparison tables, and dynamic bestseller and latest releases lists.
Make sure your affiliate business benefits from the best suite of Amazon affiliate marketing tools available for WordPress.
Get AAWP today, and start earning what your affiliate business is truly worth!
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