Table of Contents
The Amazon Associates Program is an ideal way to monetize your blog or website and create a passive income stream. The program is very popular, particularly among affiliates, bloggers and niche site owners. In this article we will introduce you to the Associates program of Amazon.com and explain all important information you need to know about it.
The Online Retailer Amazon
Surely you already know of Amazon, and you have probably already bought a product from the Amazon website.
The US company Amazon is the largest and most successful online mail order business. No matter where you live in the world, Amazon delivers. But that's not all! Amazon also provides excellent customer service, has a huge selection of products, and is one of the most popular online stores.
Some Interesting Facts About Amazon
- Amazon was founded by Jeff Bezos in 1994 and started as a small online bookseller. Today, the company is not only the largest and most successful e-commerce provider but also one of the most valuable brands in the world.
- The yellow arrow of the Amazon logo pointing from “A” to “Z” symbolizes that customers can find virtually anything on Amazon. Coincidentally, the curved arrow can also be interpreted as a smile.
- Amazon has several subsidiaries. These include, for example, the cloud service AWS (Amazon Web Services) as well as the virtual assistant, Alexa. However, beyond that, Amazon owns several other companies.
- The Internet giant is both a retailer and a marketplace operator. This means that Amazon does not only sell its own products under its own name. Part of the product range is offered by external online retailers via the integrated sales platform, Amazon Marketplace.
- The company headquarters are located in Seattle, in the US state of Washington.
Amazon.com on Social Media
- 29 mil. Facebook fans
- 3.5 mil.Twitter followers
Why You Should Become an Amazon Associate
Becoming an Amazon associate is, in our opinion, one of the best strategies if you want to make money online.
As an associate of Amazon, you earn your commissions by promoting products available on the Amazon website. There are several ways to do this. Among other things, you can recommend the products on your blog or via social media. The Amazon Associates Program is also ideal for monetizing a niche site.
We explain how to sign up to become an Amazon associate below. Now let's take a look at some of the benefits of being an associate.
Advantages as an Amazon Associate
Here are the TOP 5 benefits you'll enjoy as an Amazon associate:
Customers trust Amazon. It is not without reason that the website is one of the most popular online shops worldwide. Many Internet users now prefer to purchase from Amazon rather than elsewhere.
Share in the Total Shopping Cart
Many customers often buy more than one product from Amazon. The great thing about this is that, as an associate, you will have a share in the total shopping cart. This means that no matter how many products the customer buys, you will partake in the total sales.
Extremely Wide Product Range
Amazon's product line is extremely broad and diverse. Regardless of which niche your blog ascribes to, the Amazon store provides you with the opportunity to monetize almost any niche.
Use of Social Media
Amazon allows its associates to use social media. There is great potential on social media platforms! Not only is it a good source for generating website visitors but also a good platform for displaying your affiliate link.
Amazon pays out commissions to its associates on time. This is a huge plus because you will never have to wait for your money and you can be sure that it will be paid out reliably.
What Is the Amazon Associate Program?
The Associate Program on Amazon.com is known as Amazon Associates. This is Amazon's own in-house associate program that gives you the opportunity to earn money with your blog or website. That means every time you refer a new customer, you can earn a commission of up to 10%.
How It Works
Through certain means, such as e. g., the search engine optimization (SEO), you will generate visitors. They will then come to your blog and click on your affiliate link which will redirect them to Amazon.com. If the visitor decides to buy something, you get a commission. However, the sale must take place within 24 hours which is, incidentally, the lifetime of your affiliate cookie.
Amazon Associate Program Compensation
The amount of the advertising costs (commission) ranges from 1% to 10% and differs with each Amazon product category. The table below offers a summary.
|Product category||Fixed advertising cost compensation rates|
|Televisions and home cinema, smartphones and mobile phones, tablet PCs without contract, PS4 consoles||1.0 %|
|Computers, electronics, camera, large electrical appliances, gift certificates, Kindle and Fire accessories, Kindle (all devices)||3.0 %|
|Software, music, DVDs & Blu-ray, video games, home improvement, toys, kitchen, sports & leisure, beer, wine & spirits, business, industry & science, handcrafted products||5.0 %|
|Books*, Kindle eBooks*, car & motorcycle, household products, musical instruments, office supplies, baby products, cosmetics, groceries, health & personal care appliances, drugstore, pet products, garden, pantry items||7.0 %|
|Video game downloads, software downloads, clothing, jewellery, luggage, shoes, watches, furniture||10.0 %|
|All other products||3.0 %|
|*Schools receive 0% advertising compensation on books and Kindle eBooks.|
Note: You'll want to keep an eye on the advertising cost compensation as this may change now and then in the future. On the Amazon Associates page you can always call up the current advertising cost compensation rates.
Advantages and Disadvantages of the Amazon Associate Program
The Amazon Associate Program has both advantages and disadvantages which we shall divulge to you.
- High conversion rate
- Great trust factor
- Diverse product range
- Daily updated reports
- Commission share for each product purchased
- Brief cookie runtime of 24 hours
- Partially outdated advertising media (Flash widgets)
- Low commission in some product categories (e.g. TVs or smartphones)
Amazon Associate Program Sign Up
Signing up for the Amazon Associate Program is easy. You essentially need a website or blog with good content. Your content doesn't have to be perfect, but it should have some added value for your visitors.
As an Amazon associate, you must also meet certain requirements. And you must abide by the Terms and Conditions of the Associate Program above all else. Otherwise, you will be removed from the program. To ensure that this does not happen, you should read the two links below and their contents very carefully and at your leisure before registering with Amazon Associates.
- Requirements for Participation in the Amazon Associates Program
- Conditions of Participation for the Amazon Associate Program
The content from the above two links is significant. Nevertheless, it describes exactly which requirements you must fulfil and what you are permitted and not permitted to do. Therefore, take the time to read through them.
How to Sign up for Amazon Amazon Associates
Once you've read through Amazon’s requirements and Terms and Conditions and you're ready to sign up, please check the following beforehand:
- Is your blog accessible and contains initial content?
- Have you incorporated the advice from Clause 5 of the Conditions of Participation into your blog?
Once you have fulfilled the points above, you are eligible to apply for Amazon Associates program and have a good chance of getting approved.
We already talked about signing up for Amazon Associates in our step-by-step guide, but in general, here's what you should do:
- Go to Amazon Associates website and click on Sign Up
- If you have an existing account you can sign in, but if not, you will be prompted to create a password and submit your name and email
- Submit all mandatory information (marked with *) to Amazon
- Add the URL of your website and provide details about it that Amazon seeks
- Create associate ID
- Provide information about traffic, existing monetization methods
- Agree to Amazon's Operating Agreement
- Select payment method
…and that's it!
Your details will now be verified by Amazon. If everything checks out, you should be granted access within the next few days. Now that you have access to Amazon Associates, we recommend that you use this time to familiarize yourself with the interface.
Note: Of course, it is possible that Amazon will reject your application. There are several possible reasons for this. Ensure that your blog does not contain any inappropriate content. See also Clause 2 of the Conditions of Participation.
Amazon Associates Advertising Material
As an Amazon associate, you can choose from a variety of advertisements to include on your blog. In Amazon Associates, you will find the following advertising material:
You can use a product link (text link) if, for example, you want to link to a specific product on Amazon in your text. It is also possible to link to a specific product category, a bestseller list or any other Amazon page.
To create an Amazon product link, first click on “Product Linking” in the Amazon Associates menu bar and then on “Product Links“.
Amazon Associates also has a very wide range of different banners that you can use for your advertising activities.
The following banner formats are available in the categories:
- 300 x 250 (medium rectangle)
- 250 x 250 (square)
- 468 x 60 (banner)
- 120 x 600 (skyscraper)
- 234 x 60 (half banner)
- 728 x 90 (leaderboard)
- 320 x 50 (mobile leaderboard)
Widgets offer you the possibility to promote different products. There are 8 different widgets in total, such as the bargain widget or the search widget. The use of widgets is, however, not recommended because they are all based on an outdated version of Flash which is no longer supported by most browsers.
SiteStripe is a toolbar that docks to the top window of your browser. This gives you the opportunity to directly create product links on the Amazon page. You will need to activate SiteStripe to use it. To do this, click on Tools > SiteStripe in the Amazon Associates menu bar:
On the next page, click the “View SiteStripe Settings” link. Under the settings, you will find the “Display Options” section. Click on this to get to the “Display Status” option to activate SiteStripe. If you now navigate to Amazon.com, you'll see the SiteStripe bar at the top of the window:
Link Builder Plugin
Integrating Amazon products using a WordPress plugin such as AAWP is even easier than using SiteStripe. With this, you can display high-conversion product boxes, bestseller lists, geotargeting, comparison tables and other premium features on your website or blog. In addition, all product data is always updated automatically.
How to Promote Amazon Products
There are several ways you can promote products from Amazon.com. You can, for example, write a blog post about a particular problem for which the Amazon product is the solution. It is always important that you offer added value to your visitors in your promotional activities. Below, we will tell you about three more options you can use to promote Amazon products.
Writing a product introduction to generate sales is a method commonly used by associates. If your introduction is helpful, you can expect a good conversion rate. Make sure that the product you are promoting fits your niche.
Comparison tables are very popular and are frequently used on niche sites. No doubt you've seen a comparison chart or two and know what we're talking about. Anyway, with such a comparison table, you can make a terrific presentation of products. Plus, you offer your visitors an absolute added value.
If you bought a product from Amazon, you can make a video about it and upload it to YouTube and your blog. Present the product in detail in your video. Talk about what you like and don't like about the product and what special features it has.
Finally, we'd like to briefly introduce you to Amazon services which, as an associate, you can also promote to earn money. You are certainly familiar with Amazon Prime or Audible. If you promote one of these services, you will receive a bonus for each visitor who signs up for a trial membership.
You can advertise the following Amazon services as an associate.
Amazon Prime is a premium membership. Amazon customers who are not yet familiar with the service can sign up for a trial membership for 30 days free of charge and take advantage of many benefits. This includes, among other things, free shipping or free eBook lending on Kindle.
Your bonus: 3 EUR for each eligible trial membership. (More details)
Amazon Prime Video
Prime Video is Amazon's video streaming service. With this, Prime members can rent and watch a variety of popular movies as well as series online. This includes quite a few Amazon original series such as “The Man in the High Castle” or “Bosch.”
Your bonus: $ 3 for each eligible trial membership. (More details)
With Amazon Channels, Prime members can add more channels to the video streaming service for a small monthly fee. The advantage for users is that the channels can be added individually and can be cancelled on a monthly basis.
Your bonus: $ 3 for each eligible trial membership. (More details)
Amazon Music Unlimited
Music Unlimited is Amazon’s music streaming service with several million songs. This service, however, should not to be confused with Prime Music which is included with a Prime membership. With Music Unlimited, users have access to a much wider selection of music.
Your bonus: $ 3 for each eligible trial membership. (More details)
The audio service Audible is a subsidiary of Amazon. Audible offers users a wide range of products. These include audio books, audio plays and audio magazines. The membership includes one audio book per month that can be streamed or downloaded.
Your bonus: $ 5 for each eligible trial membership. (More details)