Tracking is essential to monitor and optimize the performance of your placed products.
AAWP provides you with important data that lets you recognize which products are clicked on the most and also which element of a product box is clicked on the most.
As you can see, it is worth using this function.
How to enable Click Tracking #
By default, click tracking is deactivated in AAWP. We show you how to activate it.
- Log in to your WordPress site.
- Navigate to AAWP.
- And click on “Clicks” in the sidebar navigation.
- Switch to the “Settings” tab
- Activate the checkbox “Enable tracking of clicks on Amazon partner links.”
- After activation, the data is collected and displayed in the dashboard.
Graphical representation of clicks over different periods #
For a clear evaluation and assessment of the clicks over a certain period of time, the presentation in graphs or line charts is very useful.
There are different parameters for this.
- Select the chart in which the clicks are to be displayed. You can choose between a line chart and a bar chart.
- Group the display according to the following filter options:
- Date
- Source
- Tracking ID
- If you only want to analyze the results of a specific tracking ID, you can select the desired ID in this dropdown.
- Select the time period that only shows the clicks that were made in the selected time window.
How to analyze the data #
Okay, let’s get down to business!
In the following section (below the chart) you will find what at first glance appears to be a very complicated table. But don’t worry; this table is quickly explained.
What do we have here?
Explained in order:
- ID: The product is stored in your database under this unique ID.
- ASIN: This is the “Amazon Standard Identification Number”. This is a unique ID that every product on Amazon has. You can use this ID to uniquely assign products and place them on your website.
- Preview: A preview image of the product is displayed here so that you can recognize which product it is at first glance.
- Title: The title of the product is shown here.
- Type: Here you can see which element was clicked on within the product display. This can be the title, the buy button, the product image and other elements. This insight is super important to optimize your displays!
- Target: The URL of the Amazon product on the Amazon store website.
- Source: Shows you the page of your website on which the product is embedded (you can click on it to go directly to the respective page).
- Referrer URL: Shows from which web address the user has reached you.
- Created At: The date and time at which the click was made.
- Browser: The browser used by the user.
- OS: The operating system used by the user.
- Device: The device used by the user.
- Country: The country from which the user comes.
Of course, you can hide irrelevant columns and show important columns:
Exclude User Roles from Tracking #
In many cases, it makes sense to exclude certain user roles from tracking. For example, if several people (i.e. admins, editors and authors) work on the website and click on products for various reasons (e.g. internal tests). Because these clicks distort the statistics!
- Click on “Settings” tab.
- and activate the checkboxes of the user roles you want to exclude from tracking.
Enable Location (Country) Tracking #
Tracking of location / country data is deactivated by default. You can activate it as follows:
- Click on “Settings” tab.
- and activate the checkbox “Check to enable tracking the location of the visitor”.
Reset / clear all data #
Would you like to completely delete / reset the collected data? No problem! You can do it with just one click!
- Click on “Settings” tab.
- and click the “Empty Clicks” button.
Export Clicks Statistics #
Here, you can select the data you would like to include in the CSV Export. You can also define tracking ID and date filters to further personalize the list of data you want to retrieve.
- Click on “Export” tab.
- Choose the Tracking ID and data you want to include in the export.
- And click on the Button “Download Export File”.
